1. Color Design for the Web Designing for the Web

2. How We See Color Colors are recognized through receptors at the back of our eyes. The eye sees the light; the brain interprets it, identifying the colors.

3. Shades, Hues, and Tints

4. Association With Color Red is a warm color that it is associated with fire. Blue is a cool color; the color of the sky, and water. Green is a fresh color associated with grass and lush foliage.

5. Colors Can Play Tricks The colored box in the each of the squares is the same color. Different surroundings can change what is seen.

6. Gender Differences Men Prefer blue to red Cooler colors Women Prefer red to blue Warmer colors

7. Children and the Web Children prefer brighter, more solid colors. Simple, up-to-date graphics--not too much text. Children appreciate repetition.

8. Colors Around the World Red China: Good luck, celebration, summoning Cherokees: Success, triumph India: Purity South Africa: Color of mourning Russia: Bolsheviks and Communism Eastern: Worn by brides Western: Excitement, danger, love, passion, stop, Christmas (with green)

9. Colors Around the World Orange Ireland: Religious (Protestants) Western: Halloween (with black), creativity, autumn

10. Colors Around the World Yellow China: Nourishing Egypt: Color of mourning Japan: Courage India: Merchants Western: Hope, hazards, coward

11. Colors Around the World Green China: Green hats indicate a man's wife is cheating on him, exorcism India: Islam Ireland: Symbol of the entire country Western: Spring, new birth, go, Saint Patrick's Day, Christmas (with red)

12. Colors Around the World Blue Cherokees: Defeat, trouble Iran: Color of heaven and spirituality Western: Depression, sadness, conservative, corporate, "something blue" bridal tradition

13. Colors Around the World Purple Thailand: Color of mourning (widows) Western: Royalty

14. Colors Around the World White Japan: White carnation symbolizes death Eastern: Funerals Western: Brides, angels, good guys, hospitals, doctors, peace (white dove

15. Colors Around the World Black China: Color for young boys Western: Funerals, death, Halloween (with orange), bad guys, rebellion Source: About.com

16. Using Too Much Color High risk exists in using too many colors rather than using too few. Too many colors will make the page feel too busy, making it harder for the viewer to find the information. Too much color makes it more tiring to the eyes. A page displaying too few colors edges on the boring border.

17. To Sum Things Up Simple layout Centered orientation 3D effects, used sparingly Soft, neutral background colors Strong color, used sparingly Cute icons, used sparingly Plenty of whitespace Nice big text