1. Connie Hancock University of Nebraska - Lincoln Extension Educator chancock1@unl.edu

2. Know why you are on the Web?

3.  Easy to place an order  Large selection of products  Cheaper prices  Faster service and delivery  Detailed and clear product information  No sales pressure  Easy payment procedure Reference: http://www.useit.comhttp://www.useit.com Reasons Why People Shop the Web…

4.  High Quality  Ease of use  Minimal download time  Updated often Reference: Forrester Survey Factors driving repeat visits to a Web Site

6.  Home page  Navigation  Bandwidth  Browser compatibility  User interface  Color palette  Frames  Accessibility Elements to consider…

12.  Where am I?  Where have I been?  Where can I go?  Where is the home page?  Where is the home “home” page?

14. 3 clicks and you’re out!

16. GONE!!  1 – 2 seconds  < 13 seconds  > 20 seconds Download time…

17.  Designing for 56k modem  Keeping page sizes < 75k  Applying the KISS rule Decrease download time by…..

18. “Remove graphic; increase traffic. It’s that simple.” Reference: Dr. Jakob Nielsen; Web Usability Speciality; http://www.useit.comhttp://www.useit.com

20. NETSCAPE EXPLORER

21. NETSCAPE EXPLORER

22.  Netscape  Explorer  Foxfire  Mozilla Browser Testing –  Opera  AOL  Web TV  Lynx

24.  Desktop  Laptop  Hand-held  Web TV How are your customers accessing your site?

25.  PC  Mac How are your customers accessing your site?

27. Color Considerations….  Artistic  Cultural  Sales  Technical

29. Black – United States & Europe White White – China & Japan Yellow Yellow – Egypt & Burma Purple Purple – Thailand Blue Blue – Iran Red Red – South Africa

33.  Browsers don’t like them  Printers don’t like them  Search engines don’t like them  People/customers don’t like them Frames...

34. FRAMES

36. How’s this for readability?

39. Recommendations...  Good background/text contrast  Avoid patterned backgrounds  Easy to read fonts  Make words count  Short paragraphs  Bulleted lists

41. serif sans-serif

43.  The visually impaired use special readers that read only text.  Blinking text can trigger seizures in some visitors.  Poor color choices may render text unreadable to color blind visitors.  Mouse-dependent site navigation can be difficult for visitors with physical limitations.  Information contained in sound clips is inaccessible to hearing-impaired visitors. For Example...

44. www.cast.org/bobby www.w3.org/WAI

49.  Fun and easy to navigate sites  Pages that appear professional  Clear and accurate product information  Real time answers  Good prices and clear representation of all charges The key is consumer confidence…

50.  Payment options  Secure transactions  Easy to use return or exchange policy  Quick processing time and delivery  Shopper privacy The key is consumer confidence…

51. The Bottom Line...  Getting customers to come to your site,  Getting customers to make a purchase once they get to your site, and  Getting customers to return to your site and purchase again, again, and again!

52. Designing Web Usability, The Practice of Simplicity by Jakob Nielsen, www.useit.com www.useit.com Web Pages That Suck, Learn Good Design by Looking at Bad Design by V. Flanders & M. Willis, www.webpagesthatsuck.comwww.webpagesthatsuck.com Don’t Make Me Think!, A Common Sense Approach to Web Usability by Steve Krug, www.sensible.comwww.sensible.com Business to Consumer E-Commerce: Selling on the Internet, Beth Duncan, Ph.d Small Business Specialist, Mississippi State University Extension Service, bethd@ext.msstate.edu Resources

53. Connie Hancock University of Nebraska - Lincoln Extension Educator chancock1@unl.edu