1. Interactive Radio Campaign [STATION] Proposal
Insert Station Group & Advertiser Logo
Interactive Radio Campaign
[STATION] Proposal

2. Connecting Mobile to Radio
Mobile Continues to Gain Traction
The average American spends more time using their mobile device (over 2 hours per day) than with their partner (97 minutes/day)
Americans spend more time on their mobile devices than they do online
TALKING on a mobile phone accounts for a mere 10% of overall usage
Over 60% of Americans own smartphones
Mobile app use surged 115% in 2013! (Apple)
Neilsen/Digiday study shows 1/3 of advertisers/agencies now prefer to run mobile ads alongside radio 2

3. Interactive Radio Provides a Groundbreaking Solution
With [STATION] new mobile apps, anything over stream & broadcast radio has a digital asset tied to it that can be engaged with immediately.
attribution
Interactive Radio bridges traditional broadcast radio into the rapidly growing and highly relevant world of mobile and digital advertising. 3

4. User Experience
Our technology enables users to hear content on broadcast radio and receive related digital content directly to their smartphone. 4

5. Interactive Radio Apps
The interactive radio apps will display a “Live Feed” so that users can, at any given time, see what songs/promotions/ads aired over the past several hours on their favorite station and interact
Branded Experience
Historical Feed
More Visual 5

6. Creative Thought Starters
With one tap, listeners are able to:
Schedule a test drive
View a video
Find directions to your store
View current inventory
Learn about financing and special offers
View new car roll-outs
Go directly to your website
Build their own car
Speak directly to a sales consultant
Participate in a poll regarding things like “are you planning to purchase a car this year? Will you buy or lease? What type of car are you interested in?” etc., providing valuable data back to you

7. Instant Connectivity is now Available
Mobile execution #1:
We will invite listeners to check out your
menu with a direct link to your website with one tap.
Listeners will be redirected to your mobile
website to apply online and get more information on loans all from their mobile device.
The mobile ad will remain stored in the
listeners device until they choose to delete it.

8. Examples of Mobile Executions
CreditYES.Com- Cost per Click
Premium feature position-rotate through all stations during campaign dates
Permanently fixed above the fold in the live featured feed immediately below the “Now Playing” position, this 320wX57h display is the only black background on the mobile screen to further stand out. As the user scrolls through a stations live feed, the Static Feature Banner remains fixed at the top of the screen.
840 total hours in feed
420 hours in featured position (6 weeks)
420 hours in general feed (6 weeks)
162,540 total impressions
Assuming a 5% engagement rate
8,127 engagements
We will deliver: XXX leads
Optimized to deliver best results – Run of Entercom Network
XXX Leads = $X,XXX= $X.XX per lead.