1. Improving Web Design and Usability

2. Content  The Purpose of Web Design  Web Design According to Men  Web Design According to Women  Web Designed for Dating  Mystery of Colors  10 Most Common Usability Mistakes

3. The Purpose of Web Design  Emphasize the content  Make visitors feel good and suggest them to come again  Provide the information in comfortable way  Be unique  Branding

4. Web Design According to Men  Focused on target  Systematic  Analytical methods  Visual orientation  Concentration  Details are not important Psychical dispositions

5. Web Design According to Men  Instant information  Facts  Photos, charts, blueprints  Gadgets  Entertainment What is he expecting

6. Web Design According to Women  Focused on relationships  Empathy  Synthetic methods  Intuition  Experience  Details are very important Psychical dispositions

7. Web Design According to Women  Friendly interface  Acceptance  Pictures, beautiful graphics  Easy to get informations  Fun and relaxation What is she expecting

8. Web Designed for Dating  Meet the needs both of the man and the woman  Find the consensus  Attract people to join the service Main goals

9. Mystery of Colors

10. Hot Fire Stop Warning Error Aggression Daring

11. In Russia, red means beautiful. The Bolsheviks used a red flag as their symbol when they overthrew the tsar in 1917. That is how red became the color of communism. In India, red is the symbol for a soldier. In South Africa, red is the color of mourning. In China, red is the color of good luck and is used as a holiday and wedding color.

12. Fresh Youthful New Envy Jealousy Inexperience Fertility

13. In ancient Greece, green symbolized victory. In the highlands of Scotland, people wore green as a mark of honor. Green is the national color of Ireland. Green means “go.” When “all systems are green,” it means everything is in order.

14. Peace Water Far distances Relaxing Male Sadness Cold

15. In China, blue is for little girls. In Iran, blue is the color of mourning. The pharaohs of ancient Egypt wore blue for protection against evil. In ancient Rome, public servants wore blue. Today, police and other public servants wear blue.

16. Happy Sunny Cheerful Caution Slow down Selfishness Provoking

17. In Egypt and Burma, yellow signifies mourning. In India, yellow is the symbol for a merchant or farmer In tenth-century France, the doors of traitors and criminals were painted yellow. Also in the Middle Ages, actors portraying the dead in a play wore yellow Yellow has good visibility and is often used as a color of warning. It is also a symbol for quarantine, an area marked off because of danger.

18. Mystery of Colors: Conclusion  Colors can highlight emotions  The same colors could have different meanings in diverse cultural backgrounds  Think about aiming  Use colors wisely, emphasize the relevant content  Every page must provide the same information even when is switched to black&white (printed page)

19. 10 Most Common Usability Mistakes When the website is not leading to the expected results, something is wrong. Maybe you feel you have to do something with the webdesign. But you don´t know what. Let´s point out at least the 10 most common webdesign and usability mistakes.

20. 1. Insufficient Page Name Problem: The title (or name) of the page brings no information about purpose and main goals of the website. Visitors could be confused. 10 Most Common Usability Mistakes Solution: Append short watchword or small caption. It would be best on the top of the Homepage.

22. 2. The Value of the Website is Hidden Problem: Visitors can´t find the answers for the following questions: What is the most important thing on the website? What is the biggest strength of its service? 10 Most Common Usability Mistakes Solution: Put on the homepage short introduction about the website. Highlight your benefits.

24. 3. Inconsistent Navigation Problem: Page navigation is different page by page. Navigation menu is changing its placement. Items are disappearing. 10 Most Common Usability Mistakes Solution: Place the navigation bar (or column) at the same position. Follow the hierarchy.

26. 4. The Graphics is Misguiding Problem: The graphic layout does not correspond with the idea of the website. You feel strange about the topic when you are visiting the pages. 10 Most Common Usability Mistakes Solution: Look at the other websites with the similar content. Think about the common factors and, of course, about your visitors.

28. 5. Page Layout is not Well Styled Problem: Page elements are not aligned. There is a big amount of unused space. 10 Most Common Usability Mistakes Solution: Align page elements. Be consistent. Put most important informations at top of page.

31. 6. Bad Indication of Links Problem: Links on the page are not clearly indicated. They don´t use text descriptions. 10 Most Common Usability Mistakes Solution: Underline the links. Give a text-description notice when the link is external.

33. 7. Too Many Tasks Problem: There are too many things to do at the Homepage. We don´t know what is more important. 10 Most Common Usability Mistakes Solution: Don´t have more than 4 main tasks (things visitor can do) at the homepage. Reduce the possibility of choice to basic operations.

36. 8. Visuals Are Not Reaching the Culture Problem: Photography and other graphics are not following the audience culture background which is the website focused on. 10 Most Common Usability Mistakes Solution: Use the graphics according the propositions of the audience. What is routine in Africa could be very strange in Europe.

38. 9. Technology Designate the Visitors Problem: To view the page correctly visitors must install latest plug-ins and other add-ons from the internet. Many of them will not do that. 10 Most Common Usability Mistakes Solution: Build the website from the user perspective. Besides the modern technology leave also enough space for users not so friendly with the hourly updates. Presentation must be viewable on older browsers too.

40. 10. Web Design For Effect Problem: You have cool website reflecting the latest trends in design, but users don´t understand it. 10 Most Common Usability Mistakes Solution: Webdesign have to be fine, but more important is, if it is also user friendly.