1. 5 th Bi-Annual Border to Border Conference Development of an Origin-Destination Matrix for the Paso Del Norte Region (Regional Master Network Phase IV) McAllen, Texas November 19 th, 2014

2. Background The Center for International Intelligent Transportation Research (CIITR) is committed to enhancing the quality of life for the Paso Del Norte Region and to developing solutions that can be successfully applied in other U.S. border environments

3. Background Project Phases: 1. Integration of the Transportation Network and Transportation Analysis Zones (TAZs) Ciudad Juarez and Las Cruces 2. Integration of El Paso’s Network and TAZs into the Regional Network 3. Exploring alternatives to build a regional Origin- Destination Matrix (ODM) 4. Developing the regional ODM (current)

4. Background Paso Del Norte: El Paso, TX Las Cruces, NM Ciudad Juarez, CHI Source: Organization of Economic Cooperation and Development

5. Background

6. Regional MN Integration El Paso, Texas Las Cruces, New Mexico Ciudad Juarez, Chihuahua

7. Background (strategic grid for checking)

8. Background Most common problems related to network-based modeling at CIITR: missing links incorrect attributes incorrect names directionality and topology lack of projection/coordinate system no metadata

9. Literature Review Four-Step Trip based traditional Approach Activity-based approach Simplified Geographic Origin-Destination Generation (SGODG) Development of origin–destination matrices using mobile phone call data Dynamic Origin-Destination Demand Estimation and Prediction for Off-line and On-line Dynamic Traffic Assignment Operation.

10. Summary of Findings Alternative/Method Approximated Cost (thousand dollars) AdvantagesDisadvantages Direct Measurements$420-$500 Accurateness and reliability Cost and time consuming Traffic Counts + Algorithms $80-$90Few steps for its implementation Computer processing and algorithm development time Simplified Geographic$40-$45 Low-cost alternative Calibration and validation Household Data (regressions) $80-$110Time and resources savings: quicker implementation than other methods Household data acquisition (Ciudad Juarez) TRANUS land use based$55-$65Direct generation of a regional O-D Calibration/Validation (International POE) Cellphone Data$75-$82Accurateness suitable for big areas Relatively expensive, time consuming processing (Different cell providers policies) Bluetooth TechnologyN/AEasy to implement, Excellent for External-to-External O-D Not suitable for internal zones (O-D). Low capture range and high cost. No vehicle classification.

11. OD Demand Calibration Framework

12. Data Collection (El Paso)

13. Data Collection (Ciudad Juarez)

14. Data Collection (Las Cruces)

15. Data Collection (Pneumatic Road Tube Installation and Manual Counts)

16. Data Collection (24-hr Camera Equipment)

17. Next Steps (TAZ Restructure) Utilizing GIS to Create the Lower Rio Grande Valley Travel Demand Model Geographies (Kevin Hall-Border to Border 2012)

18. Next Steps (TAZ Restructure)

19. Questions? Contact Information: Luis David Galicia Assistant Research Scientist Texas Transportation Institute The Texas A&M University System 4050 Rio Bravo Drive, Suite 151 El Paso, Texas 79902 (915) 532-3759 d-galicia@tamu.edu