1. © bmcoforum 2008 Interactive Mobile Broadcast Prof. Dr. Claus Sattler Executive Director Starter Group D-COD#1 (Digital Content Distribution) 7. July 2008, Paris

2. © bmco 2003 Page 1 About bmcoforum 1.Regulation and spectrum lobbying 2.End-to-end Interoperability 3.Bearer technologies 4.Broadcast network structure and coverage expectations 5.Generic business models 7.Content formats and services 8.Outlook 2010 Broadcast Mobile Convergence Forum is an to accompany and support the development of an open market for mobile broadcast services international non-profit industrial association 110+ mobile broadcast focussed industry companies and consortia from all parts of the value chain! Merged with IPDC Forum Co-founder and secretariat member of EMBC Work items 2008

3. © bmco 2003 Page 2 Approaches to Mobile TV Step1: Simulcasting existing TV channels Step 2: Special made for mobile channels Step3: Interactive mobile TV channels Step 4: Apps and content downloads

4. © bmco 2003 Page 3 Step 1: Simulcasting existing TV channels Mobile TV ContentTV programs Streaming vs. Download Display broadcast stream in real time User InterfaceTV player InteractivityNo Broadcast timeFull day

5. © bmco 2003 Page 4 Step 1: Simulcasting existing TV channels From the content point of view the costs of simulcasting existing TV channels to mobile devices are manageable. _ Content rights _ Re-coding

6. © bmco 2003 Page 5 Step 1: Simulcasting existing TV channels Problems: Obtaining mobile rights might be extremely expensive _Temporarily replacing specific content generating rights issues by other content, e.g. Formula 1 Content of existing TV channels is not adapted to the usage scenario of mobile TV _Shorter time of attention due to usage environment _Display size much smaller Long shots (sport, landscapes) Tickers (news) _Different peak times Stationary TV usage Mobile TV usage

7. © bmco 2003 Page 6 Step 2: Special made for mobile channels Set up a new channel re-purposing existing content 1.Best of … 2.Loops 3.Mobile distribution before stationary distribution 4.Additional soap backstage content 5.Zooming in

8. © bmco 2003 Page 7 Step 2: Special made for mobile channels Create a new channel with specific mobile TV content 1.Live programming guide, referring to other mobile TV channels 2.Special sport channels using user generated content 3.Special full programme channel La3 Live (A live programming guide: an innovative way in the future to influence customers behaviour) La3 Sport (special mobile TV content)

9. © bmco 2003 Page 8 Step 3: Interactive Mobile TV Channels Mobile TVInteractive formats (interactive TV & streaming media) ContentTV programsTV programs, live streams, additional infos (at least SMS number) Streaming vs. Download Display broadcast stream in real time Display broadcast stream and data in real time User InterfaceTV playerBrowser InteractivityNoTelephone call, SMS/MMS, Voting, Internet access, etc. Broadcast timeFull day

10. © bmco 2003 Page 9 Music voting & downlads & e-commerce Voting with thumbnail buttons Step 3: Interactive Mobile TV Channels Live update of goals & additional information Interactive Radio with live aggregators Advertisement with additional information Quiz show live participation Live update of auction & direct bidding! Head End Rendering on all devices! Catalog ordering Information with Web links Chat with Community options Music download Source: GMIT

11. © bmco 2003 Page 10 Music voting & downlads & e-commerce Voting with thumbnail buttons Step 3: Interactive Mobile TV Channels Live update of goals & additional information Interactive Radio with live aggregators Advertisement with additional information Quiz show live participation Live update of auction & direct bidding! Head End Rendering on all devices! Catalog ordering Information with Web links Chat with Community options Music download Source: GMIT

12. © bmco 2003 Page 11 Step 3: Interactive Mobile TV Channels Unreadable video overlays Non-integrated voting services Simulcasting approach One-button premium SMS voting () Instant Premium Downloads () Optimized video for mobile reception Optimized rendering of textual information Community () Interactive broadcast approach

13. © bmco 2003 Page 12 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile VIVA Get the clip: Vote for your favourite music clip

14. © bmco 2003 Page 13 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile VIVA Get the clip: Vote for your favourite music clip

15. © bmco 2003 Page 14 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile VIVA Get the clip: Vote for your favourite music clip

16. © bmco 2003 Page 15 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile VIVA Get the clip: Vote for your favourite music clip

17. © bmco 2003 Page 16 Step 3: Interactive Services Implementation _ Application framework based interactivity _ Metadata based interactivity _ Browser based interactivity (Adobe Flash Lite, SVG Tiny 1.2), _ MPEG LASeR, 3GPP DIMS/OMA RME) _ API based interactivity (JSR-272)

18. © bmco 2003 Page 17 Step 4: Apps and content downloads Mobile TVInteractive formats (interactive TV & streaming media) Apps & content download ContentTV programsTV programs, live streams, additional infos (at least SMS number) Application programs, application specific content Streaming vs. Download Display broadcast stream in real time Display broadcast stream and data in real time Store broadcast streams and data, display them from storage User InterfaceTV playerBrowserBrowser based application InteractivityNoTelephone call, SMS/MMS, Voting, Internet access, etc. Broadcast timeFull day Scheduled

19. © bmco 2003 Page 18 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

20. © bmco 2003 Page 19 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

21. © bmco 2003 Page 20 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

22. © bmco 2003 Page 21 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

23. © bmco 2003 Page 22 bmcoforum work on interactivity _ Step 1: Interactivity uses cases Objectives: _Describe use cases (technological neutral) _Marketing potentials to content and services industry _Input for step 2 Work item: Content Layout and Services Status: Close to finalise _ Step 2: Generic interactivity feature and tools for implementation Objectives: _Define generic features and tools _Relate them to the use cases in step 1 _Input for step3 Work item: Content Layout and Services

24. © bmco 2003 Page 23 bmcoforum work on interactivity To be decided in detail: _ Step 3: Discuss implementation aspects of inter- activity feature and tools (profiles, schedule etc.) Objectives: _Profiles _Schedule Work item: Interoperability After step 2 has finished _ Step 4: Look for partners for standardisation Work item: Interoperability

25. © bmco 2003 Page 24 Interactive Mobile Broadcast Use Cases _ Information-specific use cases Static show-related information Dynamic programme-related information TV channel dependent information Brand advertising _ Action-specific use cases Jukebox Voting during live TV Answering a lottery question of a live TV channel Participation in a quiz show Betting Ordering an advertised product E-commerce in a music channels Booking a car test drive Chatting with the live TV channel

26. © bmco 2003 Page 25 Generic Interactivity Feature and Tools _ Transport Transport of interactive content via broadcast media Transport of interactive content via mobile channel Continuous updates Short tune in times _ Rendering (UI) ….. _ Interactivity/Miscellaneous _ ….

27. © bmco 2003 Page 26 Contact Broadcast_Mobile_Convergence Forum (bmcoforum) Prof. Dr. Claus Sattler Attilastr. 61-67 D-12105 Berlin Fon +49_30_255 680 -10 Fax +49_30_255 680 –99 claus.sattler@bmcoforum.org