1. Krug Book Presentation By Ian Novickis For MFC215

2. DON’T MAKE ME THINK! The title of Krug’s book captures the entire span of its guiding principles in web design The more simple the web page is designed, the better off it will be. Thinking is something that should be avoided at all times while surfing the web for anyone.

3. Krug’s First law of usability Not only is it the title of his book, but it is the first law of usability. “Do not make me think!” One of the best ways to achieve this is to avoid complex design, and K.I.S.S. it. (keep it simple, stupid.) The more condense a page is, and the less material on it, the better.

4. Krug’s third law of usability “Get rid of half of the words on each page, then get rid of half of what is left.” ◦This law is so valuable in web design because having too much text on a page will make people lose interest, it is extremely important to be straight to the point with text as to avoid confusion.

5. How we really use the web Chapter 2 of Krug’s publication goes into detail about how users truly go through web pages. ◦Krug summarizes the mentality of a web browser in a few key points;  People are in a hurry  No penalty for wrong links  People like guessing  Weighing options will not help

6. Usability Testing No matter how well a designer believes his webpage is, testing is crucial to know how users are going through a website. The best feedback to any developer is to see how other people use their websites, and navigate through them, which always can provide positive feedback This method should never be neglected when trying to improve a site.

7. Common problems while testing When usability testing takes place, Krug lists the most common problems that are discovered: ◦Users are unclear about concepts ◦The keywords a user is looking for are missing ◦A website is too noisy with too much going on ◦Keep this in mind while creating a page, try to become the user.

8. Contact Information Ian Novickis Email: iannovic@buffalo.edu Telephone: 1(716)536-4450