1. Best practices and innovation in taxis Oleg Kamberski, Head Passenger transport and taxis Moscow, 28 March 2013

2. Presentation Summary This is the IRUThis is the IRU Taxi – Anytime, AnywhereTaxi – Anytime, Anywhere Campaign values and visionCampaign values and vision Examples:Examples: The COLLECTO taxi night service in BrusselsThe COLLECTO taxi night service in Brussels The Israeli project for a second generation collective taxi service via smart phoneThe Israeli project for a second generation collective taxi service via smart phone The boom of smart phone applications: the US and DE casesThe boom of smart phone applications: the US and DE cases Taxis as part of the public transport chain: the DE caseTaxis as part of the public transport chain: the DE case The NL Quality MarkThe NL Quality Mark Training and the IRU AcademyTraining and the IRU Academy © International Road Transport Union (IRU) 2013 Page Page 2

3. © International Road Transport Union (IRU) 2013 Page 3 This is the IRU

4. © International Road Transport Union (IRU) 2013 Page 4 …in Europe and beyond 1948: eight founder countries 2013: 170 Members in 74 countries …and 26 CRIPA Members in 22 countries

5. Page 5 Taxi – Anytime, Anywhere © International Road Transport Union (IRU) 2013 24/7 availability, with customised door-to-door service Safe travel with professional drivers Green today, greener tomorrow with the comfort and accessibility that customers want!

6. Page 6 © International Road Transport Union (IRU) 2013 1.Recognise taxis as public transport 2.Improve image 3.Increase use Taxi – Anytime, Anywhere

7. Noctis bus (STIB: public transport company of the Brussels Capital Region) Collecto = Collective taxis (a concession with a taxi dispatch) Night-time public transport in Brussels © International Road Transport Union (IRU) 2013 Page 7

8. Service only by reservation (fixed phone number) Every night From 23 pm until 6 am 200 Collecto (public transport) departure points throughout Brussels Departure on the hour or at 30 minutes past the hour Arrival at address indicated by customer Regroupment of maximum 4 passengers together in a taxi COLLECTO basics Page 8 © International Road Transport Union (IRU) 2013

9. COLLECTO newtwork © International Road Transport Union (IRU) 2013 Page 9

10. Clients pay 5 € (for the public transport cardholders) or 6 € The Brussels-Capital Region pays the difference between the turnover (the part that the customer pays) and the real price of the journey (according to the taximeter) Cost by Collecto customer: reduced from 7,5 € to 5 € COLLECTO - financial aspects © International Road Transport Union (IRU) 2013 Page 10

11. © International Road Transport Union (IRU) 2013 Page 11

12. The ongoing APPS revolution © International Road Transport Union (IRU) 2013 Page 12

13. The problem of “rogue” apps  Passenger at risk, since no certainty that: operator or driver are licensed, operator or driver are licensed, has a clean criminal record,has a clean criminal record, has insurance,has insurance, vehicle is in good technical state etc.vehicle is in good technical state etc.  Do not necessarily respect established fares + GPS distance measurement less precise than taximeter  Passenger cannot have legal claims against company or driver, i.e. in case of non licensed providers  No protection of « vulnerable » user groups, such as people with disabilities (can be ignored by drivers since operating outside the rules)  Distort the market, since only cherry picking for the best fares, whilst licensed operators cannot refuse customers’ requests © International Road Transport Union (IRU) 2013 Page 13

14. “Taxi.EU” partners in 2012 © International Road Transport Union (IRU) 2013 Page Page 14

15. Taxis as part of the public transport chain © International Road Transport Union (IRU) 2013 The taxi makes the most flexible form of public transport available In cities, the most common use of a taxi (40%) is at night Apart from nigh times, the greatest demand for taxis occurs also on the weekend, as other forms of public transport are reduced or stopped. In a large number of cities, the taxi is the primary or only form of public transport late at night. In Europe, more journeys are made to and from airports by taxis (44% of all airport journeys) than by any other mode of transport, including private cars Page 15

16. The NT video http://www.youtube.com/watch?v=wT39olQEc7g © International Road Transport Union (IRU) 2013 Page 16

17. Regulations of TX-KEUR Yearly inspection on:Yearly inspection on: age and condition of vehicles age and condition of vehicles service level service level code of conduct (personal care) code of conduct (personal care) no violations with the Traffic Inspection Authority no violations with the Traffic Inspection Authority company documentation company documentation insurance insurance connected with National Complaints Centre connected with National Complaints Centre © International Road Transport Union (IRU) 2013 Page 17

18. More on TX-KEUR Used by city goverments - i.e. pick-up areas and public transport lines are only accessable for TX-Keur, i.e. In Amsterdam – Rotterdam- Eindhoven Contracts pay more (+3%) when taxi companies have TX-Keur Industry tries to make it a mandatory element for public service contracts, i.e. when evaluating offers © International Road Transport Union (IRU) 2013 Page 18

19. Challenges and opportunities TX-Keur imporves taxi market regulation TX-Keur improves quality of taxi product Investigation shows more satisfied customers TX-keur gives higher profit to companies © International Road Transport Union (IRU) 2013 Page 19

20. Taxi – Current EU Status No EU regulation on access to professionNo EU regulation on access to profession No EU driver directiveNo EU driver directive Lack of professional skills harmonisationLack of professional skills harmonisation Delicate public image perceptionDelicate public image perception © International Road Transport Union (IRU) 2013 Page 20

21. There is no consistent CPC Programme currently available CPC Programme for Taxis and Hire Cars with Drivers – IRU Taxi Group Survey Survey conducted in 2009 © International Road Transport Union (IRU) 2013Page 21

22. IRU Best Practices for Taxi Drivers Free download from: http://www.iru.org/en_taxidriverschecklists http://www.iru.org/en_taxidriverschecklists © International Road Transport Union (IRU) 2013 Page 22

23. Taxistars aims at developing a European wide training curriculaTaxistars aims at developing a European wide training curricula To be delivered using current state of the art technology toolsTo be delivered using current state of the art technology tools The learning programme will focus on work and road safety, criminal assault and emergency case issues, social interaction skills and environmental issuesThe learning programme will focus on work and road safety, criminal assault and emergency case issues, social interaction skills and environmental issues It shall contribute to transfer knowledge to the taxi industryIt shall contribute to transfer knowledge to the taxi industry The project will last 36 monthsThe project will last 36 months Taxistars © International Road Transport Union (IRU) 2013 Page 23

24. IRU Academy benefits International recognition of the road transport industryInternational recognition of the road transport industry First-class road transport training materials and training technology that include on-line simulators, interactive training, best practices and reference material.First-class road transport training materials and training technology that include on-line simulators, interactive training, best practices and reference material. Continuous training by experts in order to ensure complete knowledge transfer to ATI instructorsContinuous training by experts in order to ensure complete knowledge transfer to ATI instructors Being part of the largest training centre network and therefore benefit of regular updates on the latest development in road transport training and practicesBeing part of the largest training centre network and therefore benefit of regular updates on the latest development in road transport training and practices The exclusive right to issue IRU Academy Certificates and Diplomas to all graduates who successfully undertake training programmes and undertake the exams with successThe exclusive right to issue IRU Academy Certificates and Diplomas to all graduates who successfully undertake training programmes and undertake the exams with success © International Road Transport Union (IRU) 2013 Page 24

25. Impact of Training  No matter what the industry or the size of your business, training will have a positive effect on safety records and performance which will positively impact the bottom line. Copyright cic.gc.caCopyright cic.gc.ca Education, vocational training and lifelong learning play a vital role in both economic and social context © International Road Transport Union (IRU) 2013 Page 25

26. www.iru.org © International Road Transport Union (IRU) 2013 Page 26