1. Holistic Mobile Game Development with Unity 1 @ 2015 Taylor & Francis. All rights Reserved.

2. Introduction  The strategy of monetizing mobile apps to maximize revenue with in-game advertising and in-app purchases.  Tools for monetization and publishing mobile games.  Plugins for social networking.  In-app purchasing and banner advertising.  Targeting game genre to mobile player demographics and designing to be noticed. @ 2015 Taylor & Francis. All rights Reserved. 2

3. Publishing  The Rise of the Mobile Marketplace Digital application distribution platforms Unique advertising and marketing Content pricing and sales  Publishing to the Apple App Store  Publishing to Google Play @ 2015 Taylor & Francis. All rights Reserved. 3

4. Players  Pick your Audience  Pick your Approach In-Game Advertising In-App Purchasing  Record their Progress @ 2015 Taylor & Francis. All rights Reserved. 4

5. Getting Pushy  Apple Push Notification Service  Google Cloud Messaging for Android @ 2015 Taylor & Francis. All rights Reserved. 5

6. Promotion  Icon Design  Getting Noticed  Facebook Integration  Twitter (iOS plugin) @ 2015 Taylor & Francis. All rights Reserved. 6

7. Summary Publishing, Players, and Promotion  The creative process of design and developing a great mobile game contradicts the strategic landscape of publicity and monetizing.  Hire experts who know what they are doing to get your game seen and downloaded by as many players as possible.  Listen to advice.  Build up a supporting narrative and network to entice and engage new players. @ 2015 Taylor & Francis. All rights Reserved. 7