1. In 2014, thousands of US troops will return to their homes and their families. The Exchange has been by their side down range during war and now the Exchange will continue to be there for them as they are…Homeward Bound.

2. The Exchange has developed a year-long campaign that ties together all marketing platforms to go above and beyond-creating a new emotional connection with returning troops and their families. MISSION

3. Build on our Emotional Connection OUR PLAN Connect Your Brand Provide Significant Promotions And Savings Deliver A Sincere Thanks Our Valued Customer

4. Build on our Emotional Connection Deliver A Sincere Thanks Connect Your Brand Significant Promotions And Savings Tell their Story and use their Pictures and Video Identify our tie with them – We go where you go! We are part of the Military Family Plain and Simple – “Thank you for your Service” Acknowledge Sacrifice by Families Welcome them Home Welcome Home Events Highlight of our Strategic Partners Tell your story of commitment to Military Value of your Brand Create an emotional tie to your products Contests and Monthly Giveaways Homeward Bound Weekly Savings Year Long Momentum Maintain their relationship with the Exchange OUR PLAN

5. How Can YOU Be Involved? Put together a Promotional Package Develop an Ad Campaign Identify Your Story – Hiring Veterans, Savings for Military, Your Employee Commitment to Military Share with us your ideas! Could you Support Installation Welcome Home Events? Can we offer new products as a Military only special Brainstorm how you can demonstrate commitment to Military Work with Buyers to identify promotion opportunities, product launches, ad campaigns, marketing materials, celebrity endorsements, etc. that could be tied to this campaign Set up a formal plan, or be more event driven

6. Here is how YOU can be involved Sponsorship Sample Packages Gold Sponsor $50,000 PRINT – Full Page Tribute Ad in Exchange Worldwide Tabloid PRINT – “Bound for Savings” Feature Item PRINT – Full Page Tribute Ad in Exchange Couponer PRINT – Full Page Tribute Ad in Stars & Stripes PRINT – Military Star Statement Ad Tribute DIGITAL – 30 Second EXTV TV Spot DIGITAL – 30 Second EXRN Radio Spot DIGITAL – Theater Ad$6,352 INTERNET – Home Page Rotation Banner Sponsor INTERNET – Military Star Home Page Tribute Banner SOCIAL – Facebook Wall Premium SOCIAL – Salute to Your Service ADDITIONAL – Truck Wrap Tribute Total Package Value = $102,298 $37,500 $4,166 $10,000 $7,052 $3,000 $6,028 $4,700 $6,352 $2,500 $500 $5,000 $500 $15,000 Silver Sponsor $25,000 PRINT – Half Page Tribute Ad in Exchange Worldwide Tabloid PRINT – “Bound for Savings” Feature Item PRINT – Half Page Tribute Ad in Stars & Stripes DIGITAL – 30 Second EXRN Radio Spot DIGITAL – Theater Slide INTERNET – Brand Tribute Banner INTERNET – Military Star Home Page Tribute Banner SOCIAL – Facebook Wall Post SOCIAL – Salute to Your Service ADDITIONAL – Truck Wrap Tribute –Shared Vendor Sponsor Total Package Value = $43,610 $18,750 $4,166 $3,526 $4,700 $1,958 $1,500 $500 $3,000 $500 $5,000

7. Sponsorship Sample Packages Bronze Sponsor $10,000 PRINT – Footer Tribute Ad in Exchange Worldwide Tabloid PRINT – “Bound for Savings” Feature Item DIGITAL – Theater Slide INTERNET – Brand Tribute Banner SOCIAL – Salute to Your Service ADDITIONAL – Truck Wrap Tribute –Shared Vendor Sponsor Total Package Value = $18,124 $7,500 $4,166 $1,958 $1,500 $500 $2,500 Event Sponsor $5,000 PRINT – Local Advertising + Promotional Banner + Signing PRINT – Local Advertising in Base Paper PROMOTIONAL – Product Demo, Tasting, Sampling PROMOTIONAL – “Bound for Savings” Feature Display Space PROMOTIONAL – Local Feature Press Release DIGITAL – Local Radio Ad at Participating Location INTERNET – Banner Ad on Store Page SOCIAL – Event Post Total Package Value = $6700 $1,500 $500 $1,000 $1,500 $500 $100 $1,500 $100

8. Visit shopmyexchange.com/doingbusiness to be a part of Homeward Bound Celebration.

9. Become Part of Welcoming Home and Serving Those Who Serve Open to Your Ideas - We want you to tell your story We have been with them as they served and we are with them as they return Create Lifetime Loyalty to Your Brand and Products