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Published byRoderick Reeves Modified over 9 years ago
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2010 Annual General Meeting
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Domestic Portfolio Update
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Previous Updates LTAD NCCP
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Current Status BTG SPF Events Canada Games CWBL Open Nationals
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Recent Happenings Domestic Committee Technical Packages Classification Procedures Women’s Summit Database CPC Club list School Program Kit 0.5
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To Do... Database CWBL Rosters & Schedules Mini & Junior events Assistance for the “newbie”
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High Performance Portfolio Update
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HP Staff Since the last AGM: Paul Zachau – HP Director Stephen Bialowas – Junior Men Head Coach, C for P Coordinator Michael Broughton – Espoir Women Head Coach (1/2 time) Christina Swett – HP Coordinator
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Centres for Performance and Regional Training Centres Centres for Performance – Teaching - Coordinated by Stephen Bialowas - Basic curriculum in place Regional Training Centres – Training - Quality daily training is key - Curriculum prepared on a monthly basis by Sr. NT coaches
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WBC / University Program Purpose To produce athletes (male and female) who are capable of making a positive impact on the Canadian National Team programs. - Quality daily training - More quality competitive opportunities
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2011 / 2012 Focus Senior Men Selection Camp (Jan 2011 – Toronto) Paralympic Cup Spitfire + Training Para-panamerican Games (Quals for London) Establishing “Futures” program
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2011 / 2012 Focus Senior Women Selection Camp (Jan 2011 – Winnipeg) Paralympic Cup Spitfire + Training Para-panamerican Games (Quals for London)
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2011 / 2012 Focus Junior Men Talent Identification leading to 2013 Better, more frequent training opportunities Playing opportunities with Futures and Seniors
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2011 / 2012 Focus Espoir Women Selection Camp (in conjunction with Sr Women) Combined training and competition opportunities with Sr Women Artland Open (Germany – June) U25 World Championships (Brock University)
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2010 Marketing And Communications Report
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Marketing and communications Major Goals 1.Define and implement brand 2.Raise awareness and enhance visibility 3.Expand core audience 4.Enhance existing partnerships & create new ones 5.Advocate to actively enhance role & influence
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1. Brand Implementation 2010 Notable Accomplishments Increased collateral consistency key messages Current Projects & Future Plans surveys (brand reaction / awareness) crisis management policy Marketing and communications
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2. Awareness/Visibility & 3. Audience Website Social Media Newsletter Media Relations Other Marketing and communications
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Website 2010 Notable Accomplishments Benchmarks and analytics Increased French content Increased Multimedia/Streaming Improved functionality Current Projects & Future Plans homepage Stats functionality resolve technical issues Marketing and communications
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Website Goals Provide general info about WBC Communicate news in timely manner promote NT athletes and events Promote domestic athletes and events Introduce newcomers / encourage them to get involved Communicate with internal audiences Offer fans a variety of new contact / maintain interest Create a positive image about sport Marketing and communications
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Website Quickstats 1 year period (Oct 09 – Sep 10)
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Marketing and communications Website Growth
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Marketing and communications Website Pageviews
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Social Media 2010 Notable Accomplishments Increased social media content Increased social media audience Better interconnectivity 4000 visitors directed to website in 2010 Current Projects & Future Plans Develop social media policy/guidelines Explore opportunities to grow audience Explore incentives for sponsors Alumni program Marketing and communications
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Social Media Marketing and communications
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Social Media Marketing and communications
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Social Media Marketing and communications
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Social Media Marketing and communications
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Newsletter 2010 Notable Accomplishments Sample 2010 newsletter opened by 46% or recipients compared to industry average of 18.2% Sample 2010 newsletter directed 459 visits to website (rep. 14% of referalls - 2 nd only to Google at %33) Current Projects & Future Plans Explore opportunities: audience + promo Increase interconnectivity Incentives for sponsors
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Marketing and communications
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Media Relations 2010 Notable Accomplishments Increased media attention Targeted press releases Access to info for media Better interconnectivity Current Projects & Future Plans Daily media notes – major events liaising
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Marketing and communications
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Other National Team Statistics Promotional Videos general promo introductory event specific (U25) athlete profiles
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4 – Expand Partnerships Marketing and communications 2010 Notable Accomplishments 2010 NBA Jam Session Calgary Greater collaboration with CPC, Raptors Canada Basketball, etc. Current Projects & Future Plans Obtain expertise Sponsorship package Long term hosting strategy (U25, 2014…)
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4 – Advocacy Marketing and communications 2010 Notable Accomplishments 2010 NBA Jam Session Calgary CPC Tim Frick Coaching Excellence Award. Current Projects & Future Plans Initialize Alumni Program Mentorship Program (U25)
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2010 Annual General Meeting
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