1. Fedon Group Experience in Hong Kong and Shenzhen Venice, 15 th April 2010

2. Fedon Group 1919 Giorgio Fedon set up the Company in 1919 in Vallesella (BL) 1998 Fedon went public in 1998 at Euronext Paris 1999 Giorgio Fedon 1919 In 1999 Fedon established its own brand: Giorgio Fedon 1919 2009 In 2009 Fedon is present with factories in Italy, Romania, China And sales subsidiaries in Germany, France, US, Hong Kong

3. Fedon Development in China 2002 JV JV with a Hong Kong Trading Company.2002 Objective to integrate Headquarter and the JV Pushed by our customers to provide goods from China to China The first step in a new market 2003 One Italian Buyer One Italian Buyer in the JV Knowledge of local culture and supply market Materials from China and customers production in China moved the supply chain in China 2004 Factory Factory in Shenzhen Italian process replicated in China by Fedon Technicians Set up of Sales and Financial activities in Asia 2006 Subholding Subholding in Hong Kong A self sustained company within Fedon Group

4. Fedon in China today FEDON FAR EAST Hong Kong FEIDONG Shenzhen FEICHI Shenzhen GIORGIO FEDON 1919 FE Hong Kong  Management, Sales, Finance  In charge of Sales in Asia-Pacific Region  10 people in Central HK Totally belonging to Fedon Group  Retail operations  1 store at Hong Kong International Airport  WOFE in Longgang District with 1.100 workers  Production, Purchase, Product Development, Logistic  20 million cases produced in 2009  Trading company (FICE) in Longgang District  Sourcing of raw materials for European factories  Sales of GF1919 in China

5. Organization of Fedon China GF1919 Sales Manager (Italian) Optical Cases Sales Manager (Hong Kong) Financial Manager (Hong Kong) Operation Manager (Italian) Purchasing Manager (Italian) Planning Manager (Hong Kong) Regional Managing Director (Italian) Staff (Mainland Chinese) Staff (Mainland Chinese) Staff (Mainland Chinese) Staff (Mainland Chinese) Staff (Hong Kong) Staff (Hong Kong) Workers (Mainland Chinese)

6. Future trends Hong Kong Shenzhen  Consolidated Hub for Professional and Logistic Services  Consolidated Salaries and Fees  Schools and Hospitals for Expatriates  Excessive Real Estate prices  Port and Airport fees higher than Mainland China PROSCONS  Great availability of skilled and effective workers  Laws and regulations more consolidated than in other provinces  Booming costs for workforce and real estate  Higher focus on electronics and financial industries PROSCONS