2. From Propaganda to Cultural Relations — Taiwan’s Cultural Diplomacy Chun-Ying Wei Institute for Creative and Cultural Entrepreneurship 09/Nov/2013

3. 3 Research Question How does cultural diplomacy serve as an strategy in Taiwan’s foreign affairs? Does Taiwan’s current cultural diplomacy strategy effectively project Taiwan’s soft power abroad?

4. 4 Methodology –Qualitative methodology –Interviews-actors from different sectors in Taiwan’s cultural diplomacy –Discourse analysis

5. 5 Taiwan’s soft power -culture, political value, foreign policy -How to perform the soft power in other countries? -How to perform the soft power to Mainland China?

6. 6 Challenges –Why is it important? –National/cultural identity –The ‘China inside’ and the ‘China outside’ –How to be impressive?

7. 7 Current Strategy –Priortise art in government agenda –Set up cultural centres and Taiwan Academy –Promote creative industry and tourism in Taiwan –Youth public diplomacy

8. 8 Cross-Strait Cultural Relations –‘mirroring’ in strategy making –Confucius Institute vs. Taiwan Academy

9. 9 Cross-Strait Cultural Relations-continued –Direct flight and Economic Agreement –Education exchange and pop culture –For better mutual understanding?

10. 10 Current issues –Cultural and national identity- can we ignore these issues? –Multiple parties involved in cultural diplomacy

11. Thank you Contact: chunying.wei@gmail.com chunying.wei@gmail.com c.wei@gold.ac.uk 11