1. PRACTICAL ISSUES AND GUIDELINES FOR INTERNATIONAL INFORMATION DISPLAY NURAY AYKIN AND ALLEN MILEWSKI, AUTHORS Misha Jameson

2. Internationalization and Localization Conceptual and Practical  “Internationalization is about taking the rest of the world seriously…” National Communication Association  “The aim of localization is to give a product the look and feel of having been created for the target market and to eliminate, or at least minimize, local sensitivities.” Globalization and Localization Association

3. Pragmatic Concerns: Global and Local  Graphics and Icons  Language: Rendering and Translating  Data Object Formatting  Color  Layout

4. Graphics and Icons Considerations  Simple design  Best = no text  Second best = text overlays  Universally recognized objects  If not culture free, then different for each culture  Sensitive images  Maps  Directionality/order

5. Graphics and Icons Simple design

6. Graphics and Icons No text -or- Text Overlay Nikon vs. Canon

7. Graphics and Icons Universal objects

8. Graphics and Icons Culture-free -or- Different for each

9. Graphics and Icons Sensitive Images: Animals (and people)

10. Graphics and Icons Sensitive Images: Maps

11. Graphics and icons Directionality

12. Language Rendering  Japanese? Scripts Kanji Kana Hiragana Katakana Romanji  Chinese? Dialects Mandarin Cantonese Mainland China Taiwan Scripts Simplified Traditional Chinese China & Singapore Taiwan & Hong Kong

13. Language Rendering  Character Sets  ASCII  ISO 8899 Family  Unicode  UTF-8  Hardware: QWERTY vs. AZERTY vs. ______  Paper Size  Letter vs. A2  Fonts  Leading issues  Ornateness  Appropriate to TL  Availability  Monospaced or proportional in TL  Test Your Fonts

14. Data Objects  Dates  MM-DD-YYYY  DD,MM,YYYY  YYYY.MM.DD  Times  6:00 PM  18:00  Calendars  2015 = 1393  Holidays  Start of week – Sunday or Monday?  Numeric formats  123,456.00  123.456,00  123 456,00  12,34,56.00  Negatives  -123  123-  (123)  [123]

15. Data Objects  Addresses  Phone numbers  Currency symbols  Metric vs. (US and UK) Imperial  Celsius vs. Farenheit  Type units: A point by any other name may not be the same (size)  Clothing: 12-42-14

16. Color Taste the rainbow of cultural miscommunication

17. Color Orange = inexpensive goods?Red = danger, anger, stop?

18. Practical Issues and Guidelines for International Information Display Thank you  Not optional  Be aware  Think it through  Look it up  Ask  Test  Cultures = clichés

19. Worth a thousand words  http://www.natcom.org/international/ http://www.natcom.org/international/  http://www.gala-global.org/what-localization http://www.gala-global.org/what-localization  http://eofdreams.com/data_images/dreams/camera/camera-07.jpg http://eofdreams.com/data_images/dreams/camera/camera-07.jpg  https://www.iconfinder.com/icons/191255/camera_icon https://www.iconfinder.com/icons/191255/camera_icon  http://www.softicons.com/system-icons/windows-8-metro-invert-icons-by-dakirby309/mail-icon http://www.softicons.com/system-icons/windows-8-metro-invert-icons-by-dakirby309/mail-icon  http://www.dwell.com/furniture-and-products/slv-galvanized-rural-mailbox http://www.dwell.com/furniture-and-products/slv-galvanized-rural-mailbox  http://www.nationalmailboxes.com/apartment.html http://www.nationalmailboxes.com/apartment.html  http://www.eventprophire.com/themes/british/british-post-box-prop http://www.eventprophire.com/themes/british/british-post-box-prop  http://www.alltackle.com/fish_mailboxes.htm http://www.alltackle.com/fish_mailboxes.htm  http://www.ljpmailboxes.com/Wall-Mount-Mailbox.html http://www.ljpmailboxes.com/Wall-Mount-Mailbox.html  http://cdn.littleworldgifts.com/media/uploads/images/large/spring10/bowlerhat_hero.png http://cdn.littleworldgifts.com/media/uploads/images/large/spring10/bowlerhat_hero.png  http://www.antique-japan.com/jze611-3-brown-yellow-japanese-straw-hat http://www.antique-japan.com/jze611-3-brown-yellow-japanese-straw-hat  http://stmichaelscathedral.blogspot.com/2010_10_01_archive.html http://stmichaelscathedral.blogspot.com/2010_10_01_archive.html  https://confluencetours.wordpress.com/category/travel/page/2/ https://confluencetours.wordpress.com/category/travel/page/2/  http://www.millionlooks.com/accessories/top-15-crazy-hats/ http://www.millionlooks.com/accessories/top-15-crazy-hats/  http://www.blogtap.net/what-are-blog-tags-and-what-purpose-do-they-serve/ http://www.blogtap.net/what-are-blog-tags-and-what-purpose-do-they-serve/  http://www.psdgraphics.com/3d/pink-piggy-bank/ http://www.psdgraphics.com/3d/pink-piggy-bank/  http://d4nations.com/webpubl/articles/swine-pig---the-meaning-of-the-word-swine-or-pig.html http://d4nations.com/webpubl/articles/swine-pig---the-meaning-of-the-word-swine-or-pig.html  http://news.nationalgeographic.com/news/2014/03/140328-disputed-territories-geography-russia-crimea/ http://news.nationalgeographic.com/news/2014/03/140328-disputed-territories-geography-russia-crimea/  http://wallpaper-kid.com/hermes-logo-wallpaper.htm http://wallpaper-kid.com/hermes-logo-wallpaper.htm  https://criticalconfabulations.files.wordpress.com/2011/02/jennifer-hudson-anne-hathatway-penelope-cruz-oscars.jpg https://criticalconfabulations.files.wordpress.com/2011/02/jennifer-hudson-anne-hathatway-penelope-cruz-oscars.jpg