1. Triggerfish Communications Social Media Training Andrew White & Henry Rubinstein

2. Twitter There are 58 million tweets sent a day*, and there are 10 million UK users**. Twitter is the social media platform where: An organisation can have a two-way conversation with all its publics There is an opportunity for real engagement with suppliers, chefs, industry influencers, media, agents and event bookers

3. Top Tips Release engaging content (pictures, behind the scenes, videos) Speak to interested parties Use relevant # (such as #eventprofs, #weddings) Tweet coverage – to encourage people to read it and to engage with media Don’t tweet sales information Do tweet special offers, especially online offers Tweet about news stories, or industry issues or topics to start conversations

4. Who to follow on Twitter It is important to follow people/organisations within your target markets and people who influence these markets: MICE trade publications (C&IT, M&IT, Event etc.) Event bookers Event agencies Journalists and bloggers within the event, and wedding sectors Wedding publications Leisure and attractions management publications Competitors Industry peers News publications Local publications, businesses and societies

5. #UVL21

7. The Brief Create twitter buzz around 21 st Birthday Engage with members, suppliers and clients Create conversation about the rebrand and website

8. What we did… #UVL21 Twitter strategy Launched competition Selfie boards

10. Top Agent Top Supplier

11. Media Member

12. @TriggerfishPR Magnum Competition

13. Triggerfish ran a competition to engage Unique Venues of London members and encourage them to start tweeting about the 21 st Birthday party using #UVL21, emphasising the celebratory nature of the event. The prize… A Magnum of champagne The Concept

14. The Tie-Breaker

15. The Final Results… The Deck: 67 Favourites London Zoo: 62 Favourites

16. Media coverage achieved