1. COMPANY NAME P&G PROCTER&GAMBLE By Group 1

2. Brief introduction  Founded in 1837  One of the largest consumer products companies  US$83.5billion （ sales ）  Ranked 66 th （ 2010 ）

3. P&G China P&G entered Mainland China in 1988 by establishing its first joint venture in Guangzhou Guangzhou Beijing Tianjin Shanghai Nanping Dongguan

4. Shampoos of P&G Rejoice Clairol VS Head & Shoulders Pantene

5. Market share Rejoice 34.5% Head & Shoulders 14.8% Pantene 8% VS 3% More than 60%

6. The brand awareness Rejoice Pantene Head&Shoulders VS According to the pattern,more than 90% know about the shampoos of P&G,and nearly 95% used the shampoos products. High awareness

7. The brand loyalty Rejoice is NO.1 VS Pantene Head & Shoulders Rejoice

8. the product differentiation The nutritional health of the hair Make the hair smooth and supple anti dandruff,blue sea Hairdressing,fashion Rejoice Head & Should ers Pantene VS Clairol Herbal extracts, natural, environmental protection

9. The purpose of segments Why does P&G compete with itself on supermarket by marketing five different brands of shampoo? The answer lies in the fact that different people want different mixes of benefits from the products they buy. P&G has identified at least 5 important shampoo segments.

10. Advantage P&G 5 brands Advertisement Reducing the risk,to occupy more market Using interests to raise awareness To reduce the purchase price sensitivity

11. Disadvantage P&G High production cost With the product coming in Maturity Phase, advantages maybe imitated by adversaries.

12. The questionnaire

13. COMPANY NAME Thank You!