1. Optimising your presence

2. What have you got? Own Branch website - managed by branch web editor - public can contact committee - upload branch events – take online bookings and payments (via Sagepay). - Online bookings/payment feed into event admin tool Event administration tool - manage online bookings for events - functionality to email individuals and groups - download spreadsheets - view online payments

3. What e- communications? Quarterly e-newsletter goes out to all members that have provided an email address (85%) sent on set dates automatically uploaded onto branch website statistics available (open, click through, etc) Event updates goes out to all members in each branch one only weekly (optional send) must be sent Saturday or Sunday sign up to additional branches (link on homepages) Policy updates subscription list – sign up link on homepages. Telephone training approx 45 minutes

4. Communicating out Two branch email addresses branchname@cipdbranch.co.ukbranchname@cipdbranch.co.uk and branchname-events@cipdbranch.co.uk This helps with: responses to queries/enquiries administration at branch level

5. What else is out there?

6. What should we use? LinkedInFacebookTwitterYouTubeFlickrWebsiteMy Event Strategic Channel Proposition Online Value Proposition Social Outcome Benefit for Member Benefit for the Branch Housekeeping required

7. Strategic Branch Proposition LinkedInFacebookTwitterYouTubeFlickrWebsiteMy Event Strategic Channel Proposition ? Making connections with non-members ? Making connections with friends interested ? Making connections with followers not necessarily HR professionals Primary channel for videoing events and branch activities Uploading photos from events Primary channel for branch events and activities Primary channel for emailing those interested in hearing about our activities Online Value Proposition Provides branch with another means of getting to non-members – may provide additional connections Can connect with followers - – may provide additional connections Showcases what the branch does visually Showcases what the branch does visually but via photos Public presence members and non-members Use as reminder or means to get info to people quickly Social OutcomeAdds to our branch connections Non-attenders can see what they missed First port of call for branch activities Acts as a reminder to attend Informs if changes Benefit for the member Can access branch events through Linkedin account Can access branch events through Facebook account Get links to mobiles without having to login Get to see event even if could not make it See who went to the event Can put url’s into favourites Can access information from more than one branch Benefit for the Branch Another channel for connecting to people Medium to visually show what branch does Medium to celebrate activities and special occasions eg prize giving Visible to members and non-members Members/non- members can join our list Housekeeping Required Needs managing and maintaining by committee member Need web editor but help available via BDTeam