1. 2010 Indication Product Workshop

5. Goals for Today! Review Tools –Making life easier New Products –Retooled and brand new Marketing Programs –Grow sales and get paid

6. Time is Money

7. Distribution Toolbar

8. Panel Meter Selector

9. Red Lion Web Tools Let us help select your next meter

10. Red Lion Web Tools Over 500,000 competitive cross references Almost 200 manufacturers

11. New Products ???

12. Micro Line Changes Eliminated the custom chip Maintain same cost Reduce number of models Discontinued slow movers Specification changes

13. SCUB Component Counters Count speed changes, 250K to 10KHz Power spec differences, 2.5 min to 3 min Basic operation and foot print the same Part numbers and pricing remain the same SCUBD eliminated

14. MDMU Component Counters Removed Tach Mode, Prescaler, Count Inhibit and High Voltage Input Some connection go to no connections Count speed changes, 500K to 9.9KHz Vin low changed from 1.0 V to 1.5 V Part number and pricing remain the same Foot print the same

15. All New CUB7

16. CUB7 Differences Reduced number of models, 24 to 12 Signal trigger levels increased DIP switch disables front panel buttons Internal lithium battery, 7 years Brand new part numbers CUB7P as is for the short term

17. Data Sheet

18. Let’s look at one!

19. DIP Switch Location Select sinking and low freq.

20. Two Wiring Options

21. Internal View

22. Remove the Rear Cover

23. Cut the Wires

24. Remove the Knock-out Only this one!

25. Insert the Terminal Block

26. Wire the Push Button Terminal #1 and terminal #3

27. Final Look!

28. CUB7 Pricing Still the same price as existing models Terminal blocks are now an accessory 3 Position, TB100003 - $1.50 List 4 Position, TB100004 - $2.00 List 5 Position, TB100005 - $2.50 List

29. The PAX Dual Rate Meter Plus Speed Ratio, Difference or Draw

30. PAXDR Highlights Easy PAX style programming Independent input scaling Independent display of each rate input/count Selectable math function on display C Functions with all PAX output cards Crimson Programming coming soon It’s another PAX!

31. Ratio Function Automatic Core Detection

32. Difference Function Roll Synchronization

33. Draw Function Wire Draw or Tension

34. Uses all PAX Option Cards

35. All New PAX2

36. PAX2 Universal Capabilities Universal Input DC Current DC Voltage Process Signals Thermocouples RTDs Universal Power Supply 50 to 250 VAC 21.6 to 250 VDC

37. Additional Capabilities Modbus protocol standard Update rates over 100/sec Easy PAX style programming Built-in USB programming capability Uses all the existing option cards

38. Display Capability Top line 0.7", bottom line 0.35" Selectable color; green, orange or red Programmable units display Variable intensity

39. Display Loops Overview Future

40. Programming Overview

41. Meter Wiring Power Input Red Wire Black WireWhite Wire Power Input AC/DC

42. Programming Overview Future

43. Factory Reset

44. ParameterDisplaySelection Input Range rANGE 2.5 V Sample Update Rate rAtE 5 Decimal Point dECPNt 0.000 Rounding Increment round 0.001 Display Offset OFFSEt 0.000 Digital Filtering FILtEr 1.0 Filter Band bANd 0.010

45. ParameterDisplaySelection Scaling Points POINtS 2 Scaling Style StYLE KEY Input Value 1 INPUt 1 0.000 Display Value 1dISPLY 1 0.000 Input Value 2INPUt 2 10.000 Display Value 2 dISPLY 210.000

46. Future ParameterDisplaySelection Display Color Line 1 Color Ln1 6rEEN Display Intensity d-LEU 4 Display Contrast d-Cont 7 Line 1 DisplaydISPLY 1 INPUt Units DisplayUNItS LISt Units Label UNItS1 – 6, UNItS2 – A, UNItS3 – L

47. Future ParameterDisplaySelection Line 2 Access ACCESS Ln2 yES Line 2 Input INPUt Ln2 LOC Line 2 Total tOtAL Ln2 d-rEd Line 2 Hi HI Ln2 d-rEd Line 2 LO LO Ln2 d-rEd

48. ParameterDisplaySelection Line 2 Setpoint 1 SP1 Ln2 P-rEd Line 2 Setpoint 2 SP2 Ln2 HidE Customer Parameter AccessNO Future

49. ParameterDisplaySelection Display Level d-LEV Ln2 LOC Display Contrast d-Cont Ln2 LOC User Function Access FUNCt Ln2 NO Program Security Code COdE Ln2 1

50. To Access - Enter security code 1 ParameterDisplaySelection Select Setpoint SELECt SP1 Setpoint 1 Assignment ASSIGN SP1 AbS Setpoint 1 Action ACtION SP1 Ab-HI Setpoint 1 Value SEtPNt SP1 10.000 Alternate SP 1 Value ALtSEt SP1 0.000 SP 1 Hysteresis HYStEr SP1 0.002

51. ParameterDisplaySelection SP 1 On Time Delay t ON SP1 0.0 SP 1 Off Time Delay t OFF SP1 0.0 SP 1 Output Logic LOGIC SP1 nor SP 1 Reset Action rESEt SP1 Auto SP 1 Standby Operation StndbY SP1 NO SP 1 Annunciator Annun SP1 nor SP 1 Color Change Color SP1OrANGE

52. ParameterDisplaySelection Select Setpoint SELECt SP2 Setpoint 2 Assignment ASSIGN SP2 AbS SP 2 Action ACtION SP2 Ab-HI SP 2 Value SEtPNt SP2 15.000 Alternate SP 2 Value ALtSEt SP2 0.000 SP 2 Hysteresis HYStEr SP2 0.002

53. ParameterDisplaySelection SP 2 On Time Delay t ON SP2 0.0 SP 2 Off Time Delay t OFF SP2 0.0 SP 2 Output Logic LOGIC SP2 nor SP 2 Reset Action rESEt SP2 Auto SP 2 Standby Operation StndbY SP2 NO SP 2 Annunciator Annun SP2 nor SP 2 Color Change Color SP2 rEd

54. Exit Programming Check out your display

55. Programming Review Future

56. The Big Question??? When???

57. Customers Have Choices

58. Your Competitive Landscape Competitive Manufacturers Competitive Distributors Catalog Houses Your Customer

59. Delivery Issues???

60. > Find a Meter > Analog Meters > Digital Meters Find a MeterAnalog Meters Digital Meters > Purchase Simpson Products > Purchase Simpson Products > Find a U.S. Distributor > Find an International DistributorFind a U.S. DistributorFind an International Distributor New product spotlight About Simpson Electric Simpson Electric Company has been a leader in the panel and test instrument industry since 1927. Today, Simpson continues its commitment to quality and innovation and is dedicated to the highest level of customer service and company growth. > Read More About Simpson’s History > Simpson in the News Read More About Simpson’s History Simpson in the News Quick links > Where do I send my Simpson unit for repair or calibration? > How can I get a manual for my Simpson unit? > Can you send me your current catalogs? > Where is Simpson Electric located? > How do I obtain spec sheets on your products?Where do I send my Simpson unit for repair or calibration?How can I get a manual for my Simpson unit?Can you send me your current catalogs?Where is Simpson Electric located?How do I obtain spec sheets on your products? Products | Technical Support | Calibration & Repair | About Simpson Electric | Download & Request Literature | Find a Distributor Copyright © 2009 Simpson Electric | A Native American Owned Technical Support Calibration & Repair About Simpson Electric Download & Request Literature Find a Distributor

61. Complete Product Range Analog Inputs Digital Inputs

62. Competitive Comparison Analog InputsDigital Inputs

63. What does this mean? 9 for 9

64. Last Year’s Standings 8 for 8

65. Widely Recognized

66. Widely Recognized cont. Not just Panel Meters

68. Panel Meter Promotion Details Identify a competitive user Contact Red Lion regional salesperson Select the appropriate replacement meter Enter the opportunity on the website Jointly deliver FREE meter and pick-up old meter First order, contact Red Lion regional salesperson Salesperson, receive $50 for your efforts This program maybe discontinued at the discretion of Red Lion Controls at any time. All requests must be verified by the local salesman to qualify for payment.

69. 1.Register using PAX meter button 1.Home Page (www.redlion.net) 2.Icon top right of page

70. 1.Enter data as required. 2.To receive $50 incentive for getting a panel meter order…fill in comment field as follows: Distributor Salesperson, Jane Doe.

71. The Good, The Bad and the Ugly

72. What you should do! Your Staff and Customers; make life easy Install Tool Bars Show Competitive Cross List Show Panel Meter Selector Make sure they have a catalog with your sticker Ask for the business Competition Target Competitive Distributors Customer Bases Find Competitive Meters Get with your local salesman and use the Free Meter Program

73. Final Thought of 2009