1. The 10th anniversary ECR Europe conference & marketplace

2. Preliminary
Programme
outline

3. Plenary 1. The case for ECR (70 minutes)
Session Chairs: Ed Lonergan, Gillette and Richard Holmes, Boots
ECR visions from Carrefour and Danone Luc Vandevelde, Carrefour (tbc) Franck Riboud, Danone (accepted)
The ECR research results and testimonials (IBM & Academic Partnership)
Case study L’Oréal/Asda
Champion: David Woodward and Vicky Belcher/ Gillette
Facilitator: IBM/academics
25 min
30 min
20 min

4. Plenary 2. Joint value creation (85 minutes)
Introduction and setting the scene for joint value creation min Hans Joachim Körber and Thony Ruys
Consumer trends min Martin Sorell, WPP
Case: Unilever Albert Heijn min
CEO interviews min
Lee Scott, Bruno Bich moderator: Feargal Quinn
Joint by ECR Europe co-chairs
Champion: Sjoerd Schaafsma /ECR Europe project group

5. Plenary 3. Driving efficiency and effectiveness (85 minutes)
How to unlock value: linking Joint value creation and driving efficiency and effectiveness –> joint business planning min
Roger Deromedi, Kraft
Value chain efficiency and sales growth are linked min Tesco -
Demand side case min
Système U – Bel France
Collaboration along the entire value chain min
Metro – Procter & Gamble
Professional relations min
E.Toja
Champion: Chris Stephens / Kraft Foods

6. Plenary 4. The changing landscape – 75 minutes
Responding to discount: a new business model for food retailers Coca Cola Retail Research Council (confirmed)
Keynote: Bob Johansen, IFTF
CEO Panel (4 people max.)
Terry Leahy, Tesco (accepted)
Patrick Rabain, L’Oréal (accepted)
Rudy Provoost, Philips (accepted)
Bob Johansen, IFTF
Champion: Jean Luc Martin / Colgate-Palmolive
30 min
40 min

7. DAY 0 time Starter seminars 26 April 2005 Category
 time
Starter seminars
Category
Management in a low data environment
(Accenture)
Use the ECR scorecard to benchmark and improve your performance
(GCI)
Get your basics right: Global Data Synchronisation
Get the most out of communication standards upstream
(GS1)
How SMEs are successfully implementing ECR concepts
(ECR France)

8. Overview break out sessions
Break out sessions 1
Bringing demand side implementation to the shop floor
(ECR France)
Collaboratively improving supply side efficiencies
(CapGemini)
Unlock the upstream potential of your supply chain!
(GCI)
High performance retailing
(Accenture)
Foodservice
Breakout sessions 2
Joint value creation beyond price
(ECR consumer value project)
How lean consumption can transform retailing and supply chains (D. Jones and J. Womack)
Value Creation through Joint Packaging Development
(KMPG)
Does growth depend on price?
(The Store)
Value Chain Governance in the Consumer Goods Industry of tomorrow
(AT Kearney)
breakout sessions 3
Getting more out of new product introductions
(IBM/Academic Partnership)
Delivering consumer satisfaction through effective shrinkage management (ECR shrinkage team)
The tag is on! RFID/EPC in practice
Professional trading relationships
On Shelf Availability Improved
(Kraft)

9. Potential Break out sessions
Co-branding Retailers and A-brands manufacturers
Albert Heijn Unilever
Monoprix Coca Cola
C-CRM
Tesco Procter & Gamble
Unilever Champion
The Case for ECR