1. SPRING 2001 TREND OVERVIEW

2. Keep in mind: We can all look for trends How key trends can affect your business Use trends to build your retailers business

3. Focus on 5 basic questions: Determining Trends

4. #1: Does it fit with basic lifestyle changes? If it complements other important changes, it is more likely a trend.

5. #2: What are the benefits? Diverse & immediate benefits means more likely a trend. Determining Trends

6. #3: Can it be personalized? The more adaptable it is, the greater chance it has of being a trend. Determining Trends

7. #4: Is it a trend, or a side effect? Separate the trees from the forest (i.e. Tai Bo vs.. health/wellness trend). Determining Trends

8. #5: Who has adopted the change? Support from unexpected sources and key market segments. Determining Trends

9. Ergonomic design prevalent through various product categories. S ilhouette T rends

10. H USH P UPPIES Silhouette Trends

11. ECCO Silhouette Trends

12. K ENNETH C OLE Silhouette Trends

13. P RADA S PORT C ATERPILLAR Silhouette Trends

14. C AMPER Silhouette Trends

15. Alice Silhouette Trends

16. Outdoor is exception Lugs are more pronounced Silhouette Trends

17. Thongs are key in the marketplace. S ilhouette T rends

18. Cancun

19. Maui Silhouette Trends

20. Trend Groupings BASICS FASHION SPORT OUTDOOR KIDS

21. B asics Core Product

22. B asics Colors: gentle, calm & muted.

23. Softness in materials B asics

25. Calm & muted B asics Cancun

26. F ASHION Product Current with Fashion Trends

27. F ashion Sunshine fill of vibrant colors

28. Pretty shades play against a softer background F ashion

29. Strong Asian influences in ready- to-wear fashions and accessories F ashion

30. Tahiti

31. Focus on reptile prints continues F ashion Maui

32. F ashion Catalina

33. Denim is core fashion F ashion Arizona

34. F ashion Boston

35. S PORT Athletic-inspired Product

36. S PORT Glowing range of warm dyes & pigments Pacific

37. Metallic giving background to energetic bright colors S PORT

38. Tech & stretch materials continue to be strong

39. S PORT Design elements include toggles, Velcro & zippers

40. S PORT Multi-functional is key Rio Bravo

41. S PORT Rio Bravo

42. S PORT Sleek & ergonomic designs

43. S PORT ERGONOMIC Colville

44. O UTDOOR Outdoor/Trekking Product

45. O utdoor Rich, darker tones accented by metallics

46. O utdoor Performance materials continue to be strong

47. O utdoor Weather resistant, yet light and do not appear “tough”

48. O utdoor Exception to trend of ergonomics Lug soles are more pronounced Calgary

49. K IDS Children’s Product

50. K IDS Soft colors and neutrals

51. Continuing towards more sophisticated colors for children K IDS

52. “Take down” styling from adults more prevalent

53. TREND WATCHING Youth Trend Design Trend

54. Remember: Use trends as sell-in tool Shows Birkenstock as contemporary Partnership with retailer to better address consumer