1. Keeping The Pizza Hot

2. The Pizza Shop A new pizza shop is being opened which will sell pizza & ice-cream for home delivery. They wants lots of customers to make a good profit!

3. Home delivery pizzas The home delivery pizza market is very competitive Customers will have to like the product, but have other demands too. They may be concerned about speed of delivery and they will be concerned about the condition in which the pizza & ice- cream arrives. Maybe I could sell Italian Ice- cream too!

4. Delivery The mopeds get the pizza & ice-cream to the customer, but is it still good to eat? Hope the ice- cream is O.K. (My bum feels a bit wet)

5. Home delivery Food packaging is big business and there are lots of different types to choose from if you run a pizza or ice- cream business. The pizzas have to be kept safe and warm on their way to the customer. The ice-creams have to be kept safe and cold on their way to the customers

6. Quality on delivery If the pizza arrives cold and the ice-cream melted then this customer will look elsewhere! THE PROBLEM You have been contracted as consultants to the business to help answer the problem: –How large an area can the business deliver its pizzas and ice-creams to? –How can the shop maximise its potential customer base? Oh Mum, the pizza cold & the ice- cream has melted!