1. SUSTA Nashville Meeting December 2012 SUSTA Nashville Meeting 2012 European Market & Activity Overview

2. SUSTA Nashville Meeting December 2012 Part 1: Presentation of the market Part 2: Food in the EU Part 3: EU activities

3. SUSTA Nashville Meeting December 2012 Part 1: Presentation of the market

4. SUSTA Nashville Meeting December 2012 EU 27 = 500 Million Consumers EU Member States

5. SUSTA Nashville Meeting December 2012 Europe at a glance Population : 500 million consumers Monetary Unit : Euro (not all) Dollar/Euro Rate: 1.29 ( was 1.51) Official Languages: 21(German biggest) Import Food : 90 billion US Dollars* Import Food USA: 6 billion US Dollars 15 mature markets and 12 emerging countries

6. SUSTA Nashville Meeting December 2012 Why the EU? U.S. Exports of Consumer Orientated Agricultural, Fish & Seafood Products to European Union 27, India, Canada and China in thousands of dollars * * extrapolated

7. SUSTA Nashville Meeting December 2012 Total EU Import Total EU import food, drinks and tabacco

8. SUSTA Nashville Meeting December 2012 Continent Europe Europe= 731 Million Consumers

9. SUSTA Nashville Meeting December 2012 Part 2: Food in the EU

10. SUSTA Nashville Meeting December 2012 Buying Habits Retailers and large Food Service chains do NOT buy directly Importers and providers are your partners Logistic trade country by country

11. SUSTA Nashville Meeting December 2012 How do they pick up? Trade shows Sales presentation Trade missions Seminars/meetings/events Trade magazines Internet

12. SUSTA Nashville Meeting December 2012 What ‘drives’ our export Dollar/Euro rate Changes Import Duties Consumer Demand

13. SUSTA Nashville Meeting December 2012 Healthy Sustainable Convenience Food Miles Slow Food Taste Price Functional Food Organic Fairtrade Main Food Trends

14. SUSTA Nashville Meeting December 2012 Seafood BBQ products Sauces and marinades Trendy items Special fresh fruits and vegetables Horticulture Value added Organic Bakery Sweet Potatoes, Sweet Onions Peanuts and berries Export Opportunities

15. SUSTA Nashville Meeting December 2012 Eastern Europe = Emerging Market Export Opportunities

16. SUSTA Nashville Meeting December 2012 Upcoming Eastern markets

17. SUSTA Nashville Meeting December 2012 Upcoming Eastern markets

18. SUSTA Nashville Meeting December 2012 Upcoming Eastern markets

19. SUSTA Nashville Meeting December 2012 EU is not one market: - Many different languages; - Many consumer differences; - Not all-in euro’s; - Terms of payment; - Logistics. GMO Better preparation and follow up Not permitted: dairy, meat, chicken and potatoes Export Challenges

20. SUSTA Nashville Meeting December 2012 Consumer behaviour: Oktober Feste Oktober Feste

21. SUSTA Nashville Meeting December 2012 Fish and Chips

22. SUSTA Nashville Meeting December 2012 Stamppot

23. Frozen trendy products Organic trendy products Food Service initiatives Haven’t promoted

24. SUSTA Nashville Meeting December 2012 Homework and research markets Strategy of your company Costs like: - certifications; - labelling; - transportation; - terms of payment; - import duties. Approach Food Service/Retail…… Steps to launch your products

25. SUSTA Nashville Meeting December 2012 Opportunities Retail Wider range of players Larger market Food Service versus Retail Oppertunities Food Service: EU Food Service, many different players; Less concentration; Less labelling requirements.

26. SUSTA Nashville Meeting December 2012 Part 3: EU activities

27. SUSTA Nashville Meeting December 2012 Main general Food shows: Horticultural Mission Floriade Fruit Logistica Succesful activities 2012 2012

28. SUSTA Nashville Meeting December 2012 PLMA……. Activities 2013 to reconsider?? 2013??

29. SUSTA Nashville Meeting December 2012 Leading general Food Shows Specialty shows like ORGANIC shows(BIOFACH), Food Ingredients, IFF etc Snackex in Sweden, London Wine Fair Outbound mission for Horticulture, Food Service, new EU Markets Inbound Mission to Fancy Food Show Fresh Produce, Seafood Focus for 2014

30. SUSTA Nashville Meeting December 2012 Victor Phaff Karin Defossez vjp@phaff.com kd@phaff.com

31. SUSTA Nashville Meeting December 2012 The Future of Food by leading Trend watcher A. Barkas