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How Customers Develop Factiva Products Ann Lee Special Libraries Association June 13, 2000.

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Presentation on theme: "How Customers Develop Factiva Products Ann Lee Special Libraries Association June 13, 2000."— Presentation transcript:

1 How Customers Develop Factiva Products Ann Lee Special Libraries Association June 13, 2000

2 Customer as Product Developer Incorporating customer input into the design process How our customers have implemented creative solutions A new career for info pros

3 Destination Sites Reuters Business Briefing Dow Jones Interactive Factiva Integration Factiva Developer Server Software Factiva Links RBB Select Factiva Publisher

4 CONSTRUCTION JUSTIFICATIONDEFINITION ARCHITECTURE DESIGN TESTINGLAUNCH SUCCESS REVIEW FACTIVA Product Development Process PRODUCT RE-EVALUATION IDEA GENERATION Methods of Work

5 How Do We Collect Customer Input? Individual research interviews globally Field observations of users Usability testing of new product concepts Continuous loop

6 How we choose participants Various professional roles Users of different products All vertical markets represented Geographically diverse

7 Monitoring the Market Evaluations of current products globally Forecasts web access industry trends business climate -- flatter orgs, e.g.

8 What is important to users? Speed/response time/performance Post-processing of results User administration Company searching should be easy

9 What is important to users? One product that works for all levels Clear, simple labels for global audience Allow for customization Integrate content different types of sources internal and external

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12 Factiva Integration Factiva Publisher

13 User Interface Default View Sneak Peak Factiva Publisher Back

14 Info Pro as Product Developer Greater choice of products Component-based purchases Customized for their environment Opportunity: not limited to out-of-the-box

15 Back

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17 Factiva Developer Objects

18 Back An Example of DJIs Content Objects at work

19 Info Pro as Product Developer Definition of results User needs Working with vendors Justification Implementation Evaluation


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