1. Privileged and Confidential Strengthening and Differentiating the Sony Entertainment Network December 1, 2011

2. Privileged and Confidential Key Initiatives 1 SME has identified several potential initiatives to grow Music Unlimited Support SEN with thorough review of Music Unlimited service For 12 months, charge fees to Music Unlimited which represent out- of-pocket costs only (e.g., artist royalties, operational preparation/ delivery), with savings to be reinvested in music programs Leverage SME artists and content to further market and promote Music Unlimited in key markets 1 2 3 Leverage Vevo environment for marketing and potential integration into Music Unlimited 4 Assign dedicated infrastructure/resources to support Music Unlimited 5 Requires financial commitment from SEN

3. Privileged and Confidential Potential Single/Multiple Artist Marketing Programs 2  Monthly artist-branded radio channels/playlists to complement existing genre-based channels  Live concerts/events presented by Music Unlimited, with exclusive streaming window post-concert on service  Song/album pre-release streaming event  SME artist video concert content on Video Unlimited as cross-sell to Music Unlimited  Sync licensing for use in Music Unlimited promotional spots  Standard advertising and custom marketing programs on artist websites  Promotion on artist social networking profiles or email lists Various programs & elements can be combined together into larger, comprehensive programs

4. Privileged and Confidential 3 Potential Vevo Opportunities Advertising inventory on Vevo ‘Vevo+’ service – ad-free Vevo channel with music videos and other premium content

5. Privileged and Confidential Next Steps 4 Complete and present service review Finalize and initiate price changes for 12 months Artist / Vevo marketing and integration plans  Identify target consumer and review existing marketing plans for service  Brainstorm single/multi-artist programs and Vevo advertising/integration  Identify artist and assets that best reach target consumer  Create budget and develop plans to execute Further develop idea of dedicated resources for SEN