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Published byAlexandrina Mills Modified over 9 years ago
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The South Pacific Tourism Organisation Welcomes you to a workshop on the SPTO Tourism Toolkit www.PacificToolkit.org Workshop 29 and 30 November 2005
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Introductions Facilitators: Simon Milne Carolyn Nodder Participants: ……………….
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Terms of Reference Assess training needs of SME owners and managers (including entrepreneurs yet to start a business) Review existing training materials Create a marketing and management module to help meet training needs – drawing on existing resources where possible Regional workshop Implementation and review
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Training Needs Analysis The in-depth interviews identified the following core areas of training need: marketing; management - HR, accounting, finance etc; information technology use and application; greening business; developing cultural/sense of place product elements; networking and alliance development; how the tourism industry ‘works’
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Training Needs Analysis training providers are not able to satisfy entirely the demand for training from the owners and managers of tourism SME a gap between high-end, longer duration, university courses & basic courses on business start up. Hard to find resources that can assist in the growth phase of SME difficult to access up-to-date and inexpensive training on a regular basis
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Training Needs Analysis SME Start Ups ‘Good Ideas’ No experienc e Experie nced, establis hed operato rs Sustain ed growth Advice on basic busines s start-up (genera l) University providers (degrees) Basic staff training GAP
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Training Needs Analysis The internet represents the best tool to provide ongoing background information for both trainers and managers/owners alike. The internet offers the best way to supplement less frequent face-to-face training.
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Training Needs Analysis Training materials need to be “alive” and exciting. Many prefer case studies. Benchmarking and learning from others is important. A willingness to share experiences and knowledge. Complexities: language, inner/outer island “if you don’t provide free access we probably won’t use it”
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159 Responses
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39% previous training (N = 67) Sort of previous formal training………
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Other sources of info. that respondents use to help their business Other sources of knowledgen=159 % Books6641.5 Internet9861.6 Other business operators11270.4 Family and/or friends7849.1 Tourism organization and industry newsletter10465.4
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Marketing and attracting visitors
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Managing Business, money, and people
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Culture and Sense of Place
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Environmentally friendly business practices
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Information Technology training areas
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Networking, communicating and collaborating
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How tourism industry works
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On-line Toolkit SME Start Ups ‘Good Ideas’ No experienc e Experie nced, establis hed operato rs Sustain ed growth Advice on basic busines s start-up (genera l) University providers (degrees) Basic staff training SPTO Toolkit
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