1. Presentation at Moshito September 2010 Presented by: Julia Nzimande Deputy Director: Creative Industries Industrial Development Division (IDD)

2. Contents The Department of Trade and Industry – Organisational Structure The Department of Trade and Industry- IDD National Industrial Policy Framework (NIPF) Industrial Policy Action Plan (IPAP) Strategy Policy levers The Department of Trade and Industry and the music desk Contact details

3. The Department of Trade and Industry Organisational structure Minister:Dr Rob Davies Deputy Ministers: Ms Ntuli and Ms Tobias-Pokolo Director General: Tshediso Matona Eight Divisions.(ITED, CCRD, GSSD, EEDD, IDD, TEO, TISA AND Comm. & Marketing) The Council of Trade and Industry Institutions (COTII)

4. The Department of Trade and Industry Organisational structure The Department of Trade and Industry Development of Incentives Administration of Incentives The Enterprise Organisation (TEO) Development of regulations Consumer and Corporate Regulation Division (CCRD)

5. The Department of Trade and Industry Organisational structure The Department of Trade and Industry Export and Investment facilitation Trade and Industry SA (TISA)

6. The Department of Trade and Industry Organisational structure The Department of Trade and Industry Policy and Strategy Industrial Development Division (IDD)

7. Department of Trade and Industry - IDD The Industrial Development Division (IDD) within the dti has the primary responsibility to facilitate industrial development, in order to create an enabling environment for competitiveness, growth and job creation. Increase the participation of historically disadvantaged individuals and increasing the geographic spread of economic activities, to contribute to an annual increase in the value-added of production in the economy.

8. The Dti and the music industry Music sector desk in the Industrial Development Division of the dti Development of a strategy for the music industry Work in partnership with government and industry stakeholders Supporting the development of growth in the music sector Intergovernmental co-operation and industry interaction

9. National Industrial Policy Framework (NIPF) »To facilitate diversification beyond our current reliance on traditional commodities and non-tradable services.  The long-term intensification of South Africa’s industrialisation process and movement towards a knowledge economy.  The promotion of a more labour-absorbing industrialisation path with a particular emphasis on tradable labour-absorbing goods and services and economic linkages that catalyse employment creation.  The promotion of a broader-based industrialisation path characterised by greater levels of participation of historically disadvantaged people and marginalised regions in the mainstream of the industrial economy.  Contributing to industrial development on the African continent with a strong emphasis on building its productive capabilities

10. Industrialisation It is the process of social and economic change that transforms a human group from a pre-industrial society into an industrial one. It is a part of wider modernization process, where social change and economic development are closely related with technological innovation. It is the extensive organisation of an economy for the purpose of manufacturing.

11. Policy Mix Industrial policy cannot be the responsibility of one government department (the dti) and other government departments need to assist. One requires a policy mix, a mix of policies from various government departments.

12. NIPF a stable and supportive macroeconomic and regulatory environment. appropriate skills development and education systems which are increasingly integrated with the needs of the industrial economy sufficient, reliable and competitively priced traditional and modern infrastructure. adequate support for various forms of technological effort within the economy.

13. The Dti and the music industry Music sector desk in the Industrial Development Division of the dti Development of a strategy for the music industry Work in partnership with government and industry stakeholders Supporting the development of growth in the music sector Intergovernmental co-operation and industry interaction

14. Funding

15. EMIA The EMIA incentive scheme is situated within DTI’s Export Promotion and Investment Promotion Divisions’, and is administered by TISA toward the support of sectoral activities related to exports and investments.

16. What is EMIA? Export Marketing and Investment Assistance The purpose of assistance under the EMIA scheme is to partially compensate exporters for costs incurred in respect of activities aimed at developing export markets for South African products and services and to recruit new foreign direct investment into South Africa

17. EMIA Support Programmes A. GROUP SUPPORT National and Mini National Pavilions Outward Selling Trade Missions Outward Investment Recruitment Missions Inward Buying Trade Missions Inward Investment Missions

18. EMIA Support Programmes B. INDIVIDUAL SUPPORT In Store Promotion Individual Missions (Outward/Inward) Foreign Direct Investment Primary Market Research Individual Exhibition

19. SSAS Funding for the Emerging Exporters

20. TEO MISSION To stimulate and facilitate the development of sustainable, competitive enterprises, through the efficient provision of effective and accessible incentive measures that support national priorities

21. OBJECTIVES OF SSAS  Developing an industry sector as a whole  Promoting Exports Developing new export markets Broadening the export base Proposing the solutions to factors inhibiting export growth Stimulating the participation of SME’s, promoting BEE & WE in the export sector

22. PROGRAMME OBJECTIVE To offer support to projects that promote the development of emerging exporters

23. BENEFITS  Assistance is limited to 100% of the cost of the approved projects  SMME’s contribution - R750 for local events - R1,500 for international events

24. PROJECT CRITERIA  All projects under this scheme should aim to contribute to the SSAS objectives.  Focusing on exhibition participation and missions

25. QUALIFYING APPLICANTS  Export Council  Joint Action Group  Industry Associations  Provincial Investment Promotion and Economic Development Agencies  Business Chambers  SEDA

26. FINANCIAL CONTRIBUTION  Local and international air travel  Accommodation  Transport of samples  Exhibition space

27. SUPPORTING DOCUMENTS  Original Valid Tax Clearance Certificate  Certificate of registration issued by the Commissioner of Customs and Excise (only for international events)  Proof of registration of the enterprise  Comprehensive colour brochure or CD ROM or Pictures  Audited Financial documentation or bank statements of at least three months  Certified copy of the passport of the representative  Company profile

28. LIMITATIONS  Assistance is limited to participating entrepreneurs only  Entities participate four times only  Minimum of 5 up to a maximum of 20 SMME’s per project  Exhibition space and stand design limited to R700 000 or  If less than 20 companies, R40 000 per exhibitor  Total event not more than R1,5 million.

29. Creative Industries “….Those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” (UK Government, Department of Culture, media and Sport DCMS 1998)

30. Thank you Nadia Sujee Director: Creative Industries nadiasu@thedti.gov.za 012 394 1192 (o) 012 394 2192 (f) Julia Nzimande Deputy Director: Creative Industries JNzimande@thedti.gov.za 012 394 1143 (o) 012 394 2143 (f)