1. 陳苡柔 范玉琳 陳泳霖 李明倫 林秉君 劉家瑋 符永寰

2.  Promising potential  Promising value  Creativeness  Abundant human resources  Sophisticated service field  Cross straight cooperation

3.  Insufficient grasp of recent trends 「趨勢掌握度不足」  Weak market advantage 「市場優勢不足」  Lack of professionalism in MICE industry 「展覽專業化程度不足」

4.  IE industry & Computex ( 電腦展 ) as example  Fashion design vs. Good product  Brand marketing vs. Low price  What do consumers really want?

5.  Industrial flight to China over the past 10 years weakens competitiveness  Unfriendly Cross-Strait relations create tensions  International exhibitions should cover more than the participation of foreign companies

6.  Industrial associations tend to hold their own exhibitions by themselves  Lack of experience in marketing and venue design  Insufficient development in MICE companies  Taiwan External Trade Development Council ( 中華民國對外貿易 發展協會,TAITRA)

7.  TAITRA monopolizes the MICE industry and enjoys too many resources from the government.  Mice market should be opened up for competition.  Only thorough competition can create the most profits.

8.  Policy making  Hardware facilities development

9.  International visibility development in MICE industry project  MICE industry management consultation project  Professional cultivation and certification  Establishment of information system

10.  Striving for the opportunities to organize international MICE activities  Marketing for Taiwan’s MICE industry  Raise Taiwan’s visibility around the world  Attracting more foreigners to visit Taiwan

11.  Helping leading companies to establish tactics of development and management  Strategic Alliances

12.  http://mice.iti.org.tw/ http://mice.iti.org.tw/

13.  A platform for the information concerning MICE industry  Convergence of information and resources

14. 1. Restriction of venues (1) scale → small (2) distribution → scattered (3) facilities → outdated (4) function → simple 2. Slow process in review and approval procedures 3. Poor efficiency and management of market circumstances

15.  MICE industry in place for more than 100 years  Well-developed modern service industry and serves for SME  Small investment, high profit, and no pollution

16.  Central location in Europe  Covering all districts in Europe  Competitive market  More than 100 Professional MICE companies  Most exhibition centers  Cities famous for exhibitions

17.  MICE industry promotes other service industries  Orders made ensure more than 250,000 jobs  New exhibition companies founded

18.  Exhibitions combine with conferences  Companies expand their markets  Host cities enhance international images and promote the tourism industry

19.  Exhibitions centralizing in big cities  Companies striving for overseas markets and customers  Companies providing better services  Companies specializing and cooperating with one another  Eco-friendly, healthy and energy-saving

20.  Ravensburg University of Cooperative Education ( 瑞文斯堡合作教育大學 ) – 3 months for theory & 3 months for internship (one semester)  University of Cologne ( 科隆大學 ) – for those who have experiences in MICE industry School-Business Cooperation

21. Company(practice) School(theory) practice teach combines theory with practice fulfills market needs

22. PowerPoint by: Mimi Lin