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Published byCoral West Modified over 9 years ago
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Developing marketing strategy for middle east countries
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Overview The Middle East consists of 21 countries including; Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, and Yemen.
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United Arab Emirates The UAE is a federation of seven emirates (equivalent to principalities), each governed by a hereditary emir, with a single national president. The constituent emirates are Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah, and Umm al- Quwain. The capital is Abu Dhabi, which is also the state's center of political, industrial, and cultural activities.
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Macro opportunit ies Economic thrust areas Foreign policy Fdi inflows/outflows Micro opportuni ties Product National Market International Market GCC Mode of entry Greenfield Tie ups with MNCs SME-JV-Franchising Wasta- Guanxi Identification Networking Cost Benefit Analysis
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Statistics
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Major Import Partners
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Major Export Partners
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