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Developing marketing strategy for middle east countries.

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Presentation on theme: "Developing marketing strategy for middle east countries."— Presentation transcript:

1 Developing marketing strategy for middle east countries

2 Overview The Middle East consists of 21 countries including; Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, and Yemen.

3 United Arab Emirates The UAE is a federation of seven emirates (equivalent to principalities), each governed by a hereditary emir, with a single national president. The constituent emirates are Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah, and Umm al- Quwain. The capital is Abu Dhabi, which is also the state's center of political, industrial, and cultural activities.

4 Macro opportunit ies Economic thrust areas Foreign policy Fdi inflows/outflows Micro opportuni ties Product National Market International Market GCC Mode of entry Greenfield Tie ups with MNCs SME-JV-Franchising Wasta- Guanxi Identification Networking Cost Benefit Analysis

5 Statistics

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8 Major Import Partners

9 Major Export Partners

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