2. Persuasion is all around you! Answer the following questions in your journal. Be prepared to share out. 1. What is your favorite jingle? 2. What slogan for a product do you find yourself saying? 3. What TV commercial has influenced you to make a purchase?

3. Group Share Select a group discussion leader, scribe, and spokesperson. Share your answers with your group members. Scribes record at least two responses for each question. Spokespersons be prepared to share out. Copy the graphic organizer the teacher puts on the board.

4. What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

5. Common persuasive techniques often used in advertising Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

6. Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

7. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead

8. Bandwagon A statement suggesting that everyone is using a specific product, so you should too

9. Testimonial A well-known person supports a product or service

10. Emotional Appeal A person is made to have strong feelings about a situation or product

11. Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

12. Quick review Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion

13. Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique

14. 1. Frosted Flakes

15. 2. Special K

16. 3. WAC

17. 4. Columbia Bicyces

18. 5. Coca-Cola

19. 6. Coca-Cola

20. 7. Bayer Asprin

21. 8. McDonald’s

22. 9. 7-Up

23. 10. Halo

24. Relevant facts Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/

25. Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.