3. Reading Strand 3: Concept 3: Persuasive Text Explain basic elements of argument in text and their relationship to the author ’ s purpose and use of persuasive strategies. PO 1. Determine the author's specific purpose for writing PO 2. Identify the facts and details that support the author ’ s argument PO 3. Describe the intended effect of persuasive strategies and propaganda techniques

4. Persuasive writing is used for the purpose of influencing the reader. PO 1. Write persuasive text (e.g., essay, paragraph, written communications) that: a. establishes and develops a controlling idea b.supports arguments with detailed evidence c.includes persuasive techniques d.excludes irrelevant information e.attributes sources of information when appropriate Writing Strand 3: Concept 4: Persuasive

5. PO 1. Write a summary of information from sources (e.g. encyclopedias websites, experts) that includes: a. Paraphrasing to convey ideas and details from the source b. main idea(s) and relevant details PO 2. Write an persuasive & informational report that includes: a. a focused topic b. appropriate facts and relevant details c. a logical sequence d. a concluding statement e. a list of sources used Writing Strand 3: Concept 6: Research

6. Advertisers spend about $200 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year http://television-commercial.net/ WHY?

7. Military Media Advertisers Politicians You and I WHO USES PROPAGANDA? WHO?

8. we read and listen to reliable sources, we watch for combinations of truths and lies, we check for hidden messages, we watch for use of propaganda techniques We Make our Own Choices When…

9. Author’s Purpose Why the author is writing. 1.Inform 2.Entertain 3.Persuade

10. Persuasive Techniques The goal of propaganda is often to encourage you to, as the reader, to take some action based on feelings rather than on careful thought.

11. EMOTIONS

12. Emotional Appeals Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

13. Scare Tactics use strong, unsupported images to make people act out of fear instead of thought.

14. Transfer the device of stirring the reader’s feelings about one thing and then connecting (transferring) those feelings to something else.

15. Loaded words words that a lot of people have strong feelings about. Some examples are evil, sweet, soul mate, dangerous, murderer, etc.

16. Name-calling accuses someone of something but does not give any facts to support the claims.

17. Purpose? Audience? Persuasvie technique? In groups, identify the…

18. People!

19. Peer Pressure suggests that if the reader does not agree with the author’s views, then the reader will lose his or her peers’ respect.

20. Bandwagon encourages readers to go along with everyone else.

21. Testimonial a statement from a celebrity or expert that supports the author’s claim. “Four out of five dentists recommend sugarless gum for their patients who chew gum”

22. stereotypes stereotypes – say that a certain group of people all share the same qualities

23. Audience? Purpose? In groups, identify the... Persuasive Techniques?

24. PINKY & THE BRAIN

25. an author makes a complicated topic seem simpler than it is oversimplifying

26. Repetition repeating something so that the reader remembers it. Even if the idea has not been supported with solid evidence, it will be stuck in the readers’ heads. How many times can you use the word “Fresh?”

27. Audience? Purpose? Persuasive technique? In groups, identify the…

28. PERSPECTIVE What you see isn’t always what it is…

29. http://pbskids.org/dontbuyit/advertisingtricks/