1. Bell Ringer We will collect LAST WEEK’S bell ringers and THIS WEEK’s bell ringers on Friday. What price DID NOT work for your virtual business team on Thursday? What prices DID work for your virtual business team on Thursday? If you were absent on Thursday, answer…. Define MARKUP PERCENTAGE.

2. Bell Ringer Answer

3. Agenda Bell Ringer / Morning Announcements – 5 m Discuss Team Uniform Assignment on Edmodo – 5 m Complete and turn in team uniform assignment via Edmodo – 50 m

4. Table of Contents TopicPage # Digital Media Trends4 Chapter 8.1 Vocabulary and Notes5 Recreational Sports6 Chapter 8.2 Vocabulary and Notes7 Chapter 8 Assessment8 Chapter 8.3 and 8.4 Vocabulary9 Virtual Business – Lesson 1 Questions10 Virtual Business – Lesson 1 Vocabulary11 Supply and Demand12 Chapter 9.1 Vocabulary and Notes13 Marketing Math14 Chapter 9.2 Vocabulary and Notes15 Chapter 9 Assessment16 Virtual Business – Lesson 2 Vocabulary 17 Virtual Business – Lesson 2 Questions18 Chapter 10.1 Vocabulary and Notes 19 Promotions in Sports and Entertainment 20

5. Learning Objectives Define each vocabulary word and provide a sufficient example Describe the goals of promotion List and define the 4 elements of promotion

6. The Purpose of Promotion Promotion is the process of making customers aware of a product, service, or event. The primary goal of promotion is to increase sales, both by winning new customers and by persuading regular customers to remain loyal.

7. Promotional Goals The main goal of promotion is to increase sales. Other goals include: – Increasing customer usage – Maintaining customer loyalty – Building a fan base – Educating potential customers – Overcoming resistance of hesitant first-time buyers

8. Top 10 Minor League Promotions 10. Office Space NightOffice Space Night 9. Popsicle Night 8. Costanza NightCostanza Night 7. Who Wants to be a Turkish Millionaire 6. Bellies and Baseball: A Salute to Pregnancy 5. Liposuction Giveaway 4. Nobody Night 3. Awful NightAwful Night 2. Silent Night 1. Auctioned at Bat

9. Promotional Elements Advertising Publicity Sales Promotions Personal Selling

10. Advertising Advertising  A paid form of communication delivered by a product maker or seller to consumers. – Effective advertising will catch the audience’s attention and clearly explain the benefits of a good product. It will also let consumers know where they may purchase the product.

11. Advertising Techniques Nostalgia – Plainfolks, back-to-nature, just the way grandma used to make it, back in the good old days Bandwagon – Everyone who is anyone buying this product. Don’t be the only one without it. Don’t be left out. Transfer/Fantasy – Superheros, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item.

12. Advertising Techniques Humor – People may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it. Sense/Sex Appeal – Sounds of pictures that appeal to the senses are featured. Statistics – People tend to be impressed with “facts” and statistics even in they have little or no meaning. Testimonial – Important or well-known people testify that they use the product and so should you.

13. Product Placement Product Placement  when a product is integrated into the plot of a movie or television show.

14. Advertising Product Placement  A product is integrated into the plot of a movie or television show. – Sometimes a character will simply use the product and then place it in plain view for the audience to see or the camera may zoom in on the brand name of the product.

15. Product Placement Gone Bad Hangover II – If Warner Bros. ends up losing the case filed by Louis Vuitton, it could greatly hurt the studio. The luxury brand wants the studio to surrender all copies of the film in addition to damages.

16. Publicity Publicity  Any unpaid media attention, both negative and positive about a business and its products, services, or events. – Press Releases, Speeches, Letters to the Editor, Community Involvement through volunteer work and donations to charitable and social causes. Examples: – Tim Tebow and the Jets Tim Tebow and the Jets – Lady Gaga Lady Gaga

17. Sales Promotions Sales Promotions  Additional incentives offered for a limited time to encourage consumers to buy a product. – Limited-time memberships, giveaways, coupons, free samples, etc.

18. Personal Selling Personal Selling  An in-person, face-to-face communication between a seller and a customer. A knowledgeable seller can offer information, demonstrate the product, make comparisons with a similar product, tell stories about personal experiences with the product, and answer any questions that may arise.

19. Assignment Choose three (3) print, television, or Internet ads for sports and entertainment products, services, or events. Examine the components of the ads. For each ad, list the forms of media used, the technique, and the action the ad wants you to take. Identify the target market for the ad and a give a brief explanation of what led you to this decision.

20. Left-Hand Activity 1.Describe at least THREE (3) promotional events that a team in Kentucky or Indiana participates in. 1.ie: Louisville, Kentucky, Riverbats, Colts, Pacers, etc 2.Describe ONE (1) commercial and identify the advertising techniques that the company used to entice consumers. 3.Find one article of a celebrity that has recently received publicity (good or bad) and briefly describe that article.