1. Unit 3：Strategy
Intelligent Business

2. UNIT OBJECTIVE Reading: Nike’s goddess Language: Future forms
Vocabulary: Strategy
Career skills: Short presentations
Culture at work: Attitudes to timing
Dilemma & Decision: Harley’s angels(memo)

3. Focus of Unit
This unit focuses on strategy, in particular the strategy of companies behind well-known brands like Nike and Harley Davidson.

4. Keynotes
What do you think the picture and title mean in relation to the topic of the unit?
The picture shows a chess game, a game involving strategic thinking.
Words: strategy strategic
competition competitor competitive
threat threaten

5. Listening 1. SWOT 2. Strengths: 3 4 Weaknesses: 1 6 Opportunities: 5 8
Threats: 2 7

6. Reading 1 Strengths: Leader in sports marketing
Weakness: Unappealing to women, Niketown stores are dark, noisy and harsh, fashion and shoe cycles do not match
Opportunities: To use the targeting of women as an opportunity to redefine/re-energise the entire brand
Threats: Competition

7. Reading 2
Opened stores aimed specifically at women, redesigned shoes and clothes, worked in twelve-month cycles to keep up with fashion trends.
Reading 3
1 Phil Knight 2 Skechers 3 John Hoke
4 Mindy Grossman 5 Phil Knight
6 Jackie Thomas

8. Vocabulary 1 Vocabulary 2 2 concept 3 leaders 4 opportunity
5 threat trends
Vocabulary 2
diverse/diversity
inspire/inspired/uninspired/inspiration
opportune/opportunity
design/designer
public/publicity/publicise
commerce/commercial/uncommercial
revolution/revolutionary/revolutionise
repute/reputation/reputed/reputable/disreputable
comfort/discomfort/comfortable/uncomfortable
retail/retailing/retailer

9. Language Check
1 d
2 b
3 e
4 a
5 c

10. Listening 2
Change of venue to Mandarin Palace Centre, increase of registration fee to $1,700, Alisdair Ross and Jimmy Tan will exchange the time of their talks, Giulietta Bertoni to be replaced by Carla Marisco

11. Practice 1 1 conclusion 2 introduction 3 development
4 introduction 5 development 6 introduction
7 conclusion 8 development