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WHAT HAVE YOU DONE FOR US LATELY? Enhanced Law Department Reporting to Management BERNADETTE BULACAN, DIRECTOR ASSOCIATION OF CORPORATE COUNSEL, IOWA NOVEMBER 21, 2014
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2 A PICTURE IS WORTH A THOUSAND WORDS
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3 STATISTICAL INFERENCES
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4 TODAY’S GOALS Demonstrate department’s value with compelling law department management reports –Overall Legal Landscape –Litigation Management –Employment –Transactional/Contracts –Outside counsel management; law department operations Best practices to collect and use data
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5 E-BILLING: THE PAPER(LESS) CHASE Law firms submit electronic bills online to legal department Invoice is automatically processed against billing guidelines Invoice is electronically routed to approvers Approved bill is sent electronically to AP system for payment Invoice is archived in matter management system; available for query and report creation
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6 WHY USE METRICS TO MEASURE THE LEGAL DEPARTMENT? Value of Legal Function Defend current staff, budget, structure Better manage legal resources Triage matters Act/think/speak like a CEO/CFO Aid “make vs. buy” decisions Control costs DATA
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YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE * Fifth Annual Legal Department Operations Survey (Inside Counsel) Which of the following metrics do you track? 60% Percent of legal departments with formalized metrics program
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8 TODAY’S GOALS Demonstrate department’s value with compelling law department management reports –Overall Legal Landscape –Litigation Management –Employment –Contracts/Transactions –Outside counsel management; law department operations Best practices to collect and use data
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9 COMPANY LEGAL STATUS: MULTIPLE DATA POINTS BUILD THE PICTURE MONTHYTD2011 Total Matters595-152747 Total Spending$672,024$4,974,492$9,084,047 Total$/$M Sales.19%.16%.21% Active Litigation12-214 New Litigation1817 Closed Litigation0815 Cycle TimeN/A199 Days357 Days Litigation Spend $367,960$2,960,967 $3,642,612 Litigation $/$M Sales.10%.08% Settlement $N/A$1,602,715$278,936 Patents970+31939 Trademarks272-17289 IP Spending$176,135$1,358,005$1,467,726 IP$/$M Sales.05%.04%.03% Trainings73221 Ethics Complaints011
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10 DEEPER DIVE: TOTAL SPENDING MONTHYTD2011 Total Matters595-152747 Total Spending$672,024$4,974,492$9,084,047 Total$/$M Sales.19%.16%.21%
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11 DEEPER DIVE: LITIGATION MONTHYTD2011 Active Litigation12214 New Litigation1817 Closed Litigation0815 Cycle TimeN/A199 Days357 Days Litigation Spend$367,960$2,960,967$3,642,612 Litigation $/$M Sales.10%.08% Settlement $N/A$1,602,715$278,936
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12 DEEPER DIVE: INTELLECTUAL PROPERTY MONTHYTD2011 Patents970+31939 Trademarks272-17289 IP Spending$176,135$1,358,005$1,467,726 IP$/$M Sales.05%.04%.03%
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13 DEEPER DIVE: OTHER INDICATORS OF DEPT. VALUE MONTHYTD2011 Trainings73221 Ethics Complaints011
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DESCRIBING THE LEGAL PORTFOLIO
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TOTAL MATTERS MANAGED
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SUBSTANTIVE LEGAL AREAS 2009 2010
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17 TODAY’S GOALS Demonstrate department’s value with compelling law department management reports –Overall Legal Landscape –Litigation Management –Employment –Transactional/Contracts –Outside counsel management; law department operations Best practices to collect and use data
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18 WHAT IS OUR LITIGATION PROFILE? DivisionInsuredUninsuredMass TortPlaintiffTotal Corporate00101 Energy Processing21741446 Subsea Production03003 Surface Production1210013 Total331151463 LocationInsuredUninsuredMass TortPlaintiffTotal US33651458 Non-Us05005 Total331151463 By Division (Year to Date) Domestic vs. International (Year to Date)
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19 WHAT ARE THE PRIMARY DRIVERS OF OUR LITIGATION?
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WHERE IS OUR LITIGATION SPEND CONCENTRATED? 20 Regional Litigation Spend
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IS YOUR PROCESS DEFENSIBLE? HIDDEN LEGAL HOLD LIABILITY 21
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APPLES TO APPLES: LOOKING AT LIKE DISPUTES BY PHASE 22 Matter Short NameSubstantive Law Firm Short NameLevel Name Approved Invoices Total Approved by Matter % of Matter Spent Case IIntellectual Property - Patent Firm BL1 - Assessment $24,289.00 USD $44,846.15 USD 54% Case IIntellectual Property - Patent Firm BL2 – Pre-Trial $20,357.00 USD $44,846.15 USD 45% Case IIntellectual Property - Patent Firm BL3 - Discovery $80.00 USD$44,846.15 USD 0% Case IIntellectual Property - Patent Firm BL4 – Trial $100.00 USD$44,846.15 USD 0% Case SIntellectual Property - Patent Firm HL1 - Assessment $139,297.00 USD $181,828.17 USD 77% Case SIntellectual Property - Patent Firm HL2 – Pre-Trial $17,994.50 USD $181,828.17 USD 10% Case SIntellectual Property - Patent Firm HL3 - Discovery $12,434.00 USD $181,828.17 USD 7% Case SIntellectual Property - Patent Firm HL4 – Trial $360.00 USD$181,828.17 USD 0%
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23 TODAY’S GOALS Demonstrate department’s value with compelling law department management reports –Overall Legal Landscape –Litigation Management –Employment –Transactional/Contracts –Outside counsel management; law department operations Best practices to collect and use data
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24 WHAT IS DRIVING THE CHANGES IN OUR LEGAL INVENTORY? Company engaged in series of acquisitions, doubling number of employees and open HR matters
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DISCRIMINATION CLAIMS BENCHMARKS Claim TypeCompanyEEOC Data Race 21.6% Gender 17.5% Nat'l Origin 6.8% Religion 2.3% Retaliation 21.8% Age 14.0% Disability 15.2%
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26 SAVINGS FROM PRACTICING PREVENTIVE LAW Show the value of trainings provided by legal department Law department increased the number of trainings in response to rising number of HR matters
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27 UNPOPULAR EMPLOYMENT DECISIONS BASED ON DATA Sales revenue: $$$$$ = Greatest Sales In the World Untouchable Sales revenue: $$$$$ (internal LD resources $$$) (outside counsel costs$$$) = Termination
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28 TODAY’S GOALS Demonstrate department’s value with compelling law department management reports –Overall Legal Landscape –Litigation Management –Employment –Contracts/Transactions –Outside counsel management; law department operations Best practices to collect and use data
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DEMONSTRATING TRANSACTIONAL EFFICIENCY 29 No. of review requests No. of contracts reviewed and executed Average turn- around time Total & average contract revenue Cost to have outside counsel review Number of trainings (self- service)
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DEMONSTRATE ROLE IN GENERATING & PROTECTING REVENUE 30
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“DARK ARTS”: BUDGETING FOR M&A TRANSACTIONS 31 MICROSOFT’s “DEAL 360” “Predictability through process” and data Phase 1: initial budget & staffing plan Each deal evaluated by 26 factors: geography; number of shareholders; pending litigation, number of commercial agreements, etc. Phase 2: track success; refine matrix based on deal volume
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32 TODAY’S GOALS Demonstrate department’s value with compelling law department management reports –Overall Legal Landscape –Litigation Management –Employment –Contracts/Transactions –Outside counsel management; law department operations Best practices to collect and use data
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WHAT’S YOUR LEGAL SPEND? 33
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WHAT’S YOUR LEGAL SPEND- BY REGION 34
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BALANCING WORK AMONG FIRMS Understand the landscape of the department’s external matters 35
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36 BEST PRACTICE: AUTOMATE RETENTION GUIDELINES COMPLIANCE
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37 COMPLIANCE WITH RETENTION GUIDELINES Are our firms following our retention terms? Are we leaving money on the table by ignoring audits?
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QUANTIFY SAVINGS FROM INVOICE REDUCTIONS 38 Company Invoice Reductions Katy Perry$160,586.71 Arias & Morales$520.15 Maczalaw$454.75 Holland & Knight$2.70 Pellerano & Herr$60.66 Buffet Banque & White$156,066.00 Lee & Lee$601.45 Kilpatrick and Stockton$2,881.00 Justin Beiber$46,380.18 MWE$601.45 Posler Hospin$37.53 Prokskauer Daisy$42,953.70 King & Spalding$2,787.50 Kim Kardashian$10,780.40 Appleby$343.00 Womple Carlyle$3,330.31 Norton Daisy$5,084.64 Pereya & Asociados$2,022.45 GRAND TOTAL$217,747.29 2012 Company Invoice Reductions Appleby$1,917.25 Arias & Morales$454.75 Buffet Banque and White$948.34 Holland & Knight$7,256.70 Kilpatrick and Stockton$161,389.25 King & Spalding$601.45 Lee & Lee$177.25 Maczalaw$601.45 MWE$37.53 Norton Daisy$4,297.88 Pellerano & Herr$2,787.50 Pereya & Asociados$343.00 Posler Hospin$887.58 Prokskauer Daisy$5,084.64 Womple Carlyle$18,928.00 GRAND TOTAL$205,712.57
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KEEP ATTORNEYS ACCOUNTABLE FOR THE LEGAL BUDGET 39 March 2013- Spend by Attorney Attorney March Spend Monthly Budget % Monthly Budget YTD Spend 2013 Budget % 2013 Budget Katy Perry Foreign$40,267$132,46030%$261,589$1,589,52216% US$4,921$10,00049%$16,174$120,00013% Justin Beiber Foreign$0 0%$0 0% US$103,072$22,917450%$137,343$275,00050% Kim Kardashian Foreign$2,319$2,50086%$11,692$30,00039% US$23,540$45,83351%$74,582$550,00014%
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40 IS OUR LEGAL SPENDING ON TRACK? Budget to Actual Report
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41 BEST PRACTICE: AUTOMATE PROJECT BUDGET TRACKING
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42 PERFORMING TRIAGE TO PRIORITIZE MATTERS THAT NEED ATTENTION
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43 BEST PRACTICE: OPTIMIZE STAFFING ON PROJECTS Project success depends on assembling the right team and monitoring allocation of work.
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COLLECT DATA TO IDENTIFY HIGHEST PERFORMERS
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OUTSIDE COUNSEL EVALUATIONS
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46 BEST PRACTICE: PREPARE FOR RATE NEGOTIATION Dept. Goal: No Increase Firm Proposal: –20% disc.: < $2M spend –25% disc.: $2M - $10M spend –30% disc.: > $10M spend $42M in spend for no increase…. –No Thanks!! Negotiated Rates
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47 BEST PRACTICE: UNDERSTAND IMPACT OF POTENTIAL RATE INCREASES
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48 BEST PRACTICE: INCORPORATE EXTERNAL BENCHMARKS
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FORBES: FMC’s TALE OF THE TAPE 2002FMC Technologies $1.8B/ 8 Total sales/ No. full time attys $14.3 M ($2.8M internal; $11.5 external) Total legal spend 20% Percent on AFAs 2.8Average firm evaluation 2013 $7.1B/ 12 $9.5 M ($3.1M internal; $6.4 external) 95% 3.3
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DEPARTMENT SNAPSHOT: DEMONSTRATE OVERALL VALUE
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51 TODAY’S GOALS Demonstrate department’s value with compelling law department management reports –Overall Legal Landscape –Litigation Management –Employment –Transactional/Contracts –Outside counsel management; law department operations Best practices to collect and use data
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52 INTERNAL CONTROLS TO ENSURE ACCURATE REPORTING All work (internal & external) in one place Create practical workflows to regularly collect consistent data from all firms and members of law department for all projects. Connect directly with outside counsel with e- billing/matter-management to collect invoices, accruals, budgets and status updates Preview results with business clients to verify accuracy and avoid surprises Compare performance with both internal and external benchmarks
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53 WHERE TO LOCATE MEANINGFUL DATA & BENCHMARKS? E-billing and matter management systems Contract/IP management systems Other-company financial systems Law firm billing-records Manually stored historical information Internal surveys External benchmarking studies (ACC/Serengeti Managing Outside Counsel Survey, Hildebrandt Peer Monitor Index, Fulbright & Jaworski Litigation Report)
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54 LEARN NEW WAYS TO MAKE THE NUMBERS WORK FOR YOU!
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QUESTIONS?
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56 CONTACT INFO BERNADETTE BULACAN Director, Market Development, Corporate Legal Thomson Reuters Phone: 425-732-5546 bernadette.bulacan@thomsonreuters.com bernadette.bulacan@thomsonreuters.com Twitter: @InHouse_Bern
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