2. Publicity and Media 2006 Executive Council Input Director of Publicity and Media Submitted by Ann S. Waterman July 30-31, 2006 Marriott Hotel Albuquerque, New Mexico, U.S.A.

3. Publicity and Media August 20062 I.New accomplishments since 7-1-05, Web site: –Complete redesign of Web site, including: Modernized and improved overall appearance Converted entire site from.html to.php to allow for database functions (requested at last year’s EC meeting) Recreated and relaunched The Hive –Been successful thus far in keeping spammers out, although monitoring is necessary Created new sections for EC docs, stationery and logo files, etc. Kept job listings and home page current; reduced response time from several weeks to 24 hours

4. Publicity and Media August 20063 I.New accomplishments since 7-1-05, Web site, cont’d: –Assisted several chapters with their Web sites –Streamlined and reorganized the site’s file structure Previously, the home directory was a vast dumping ground, and impossible to navigate Now each sub-page has its own folder Created a more logical and intuitive directory tree –Implemented Society email addresses: memberbenefits@system-safety.org, journal@system- safety.org, jobpostings@system-safety.org; would like to implement more, especially for responding to inquiries about the Society

5. Publicity and Media August 20064 I.New accomplishments since 7-1-05, Web site, cont’d: Performed regular updates (corp. member logos, changes in contact info, announcements, etc.) 24-hour response time, in most instances Updated history pages and past award pages; removed three-year-old “News Flash” and other outdated material Made second complete off-site backup This will be done every year in July

6. Publicity and Media August 20065 I.Plans for 2006-2007, Web site: Implement PayPal option for membership fees, etc., if the EC wishes it Continue to add enhancements and new features as warranted Implement a Members Only area, if the EC wishes it Continue updates and maintenance

7. Publicity and Media August 20066 II.New accomplishments since 7-1-05, Publicity (including Marketing): Sent out numerous press releases to newspapers in areas where Society and Chapter officers live and work Exchanged Web site notices with like organizations Began organizing a database of publishable photos

8. Publicity and Media August 20067 II.New accomplishments since 7-1-05, Publicity (including Marketing, con’t): Created letterhead and slide templates, along with correct logo files, and made them available on the Web (http://www.system- safety.org/ecdocs/stationery/): Intended to promote a consistent and much more professional “look and feel” for the Society For example, the above logo, sent with our EC report request, conforms to the Corporate standard, but the letter accompanying it did not Plans for 2006-2007: More of the same Try to enforce Corporate Identity standard across Society Find new ways to attract new members and Corporate Members

9. Publicity and Media August 20068 III.New accomplishments since 7-1-05, Media: Added full-color cover, and then full-color inside cover, to JSS at no extra cost Increased ad revenue Redesigned some pages (in both print and e-edition) and features to be more attractive, and to coordinate with new Web site design In response to EC request, tracked hits on eJSS to determine whether it is a good investment. Tracking shows that readership is comparable to (or even better than) the print edition — see chart on next page Published some groundbreaking articles, and increased dialogue among readers and submitters

10. Publicity and Media August 20069 eJSS Hits, Jan.-Feb. 2006 Issue

11. Publicity and Media August 200610 Issues: –Mailing budget for JSS: The budget for mailing is set by June, but many new members (and especially non-U.S. members) join with the Conference. (This year, we would have exceeded it if the publication schedule hadn’t shifted to add one extra electronic issue.) JSS keeps getting bigger –The Web site is a tremendous time commitment, and requires immediate response: The Web site is a publication, just like JSS, and needs to be funded as one With time commitments up to 15 hours per week, no one employed (let alone self-employed) will be willing to take this on in the future A paid vendor is needed, just as with JSS

12. Publicity and Media August 200611 Issues, cont.: –More specialized technical knowledge is required every day: Copyright/plagiarism issues Computer, desktop publishing and Web site issues Spam prevention Inadvertent infringement issues (e.g., mailto’s and unauthorized links) –Do we need a Director or OVP of Tech. Resources? –There’s some money left in the Web site redesign budget, as it was held back pending a decision on the Members Only and PayPal features. We would still like to use it. (Why penalize for cost control?)

13. Publicity and Media August 200612 Annual “Conflict of Interest” issue regarding A.S. Waterman and JSS: –Dave Davis (the JSS layout and production editor for the past two years) will take over as publisher by Jan. 2007 –His résumé is appended to this presentation –I will continue to supervise in my capacity as Director of Publicity and Media

14. Publicity and Media August 200613 Issues, cont: –Who should hire the Conference photographer: the Conference team or JSS? (We would prefer that the Conference team do it, as they can meet the photographer and review his/her work locally) –Chapter Presidents need to be reminded to submit Chapter News for every issue –Non-members currently have access to two electronic issues of the journal, plus job listings and Web postings. Is this fair to members who are paying for these things?

15. Publicity and Media August 200614 Appendix: Résumé of Dave Davis (4 pages)

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