2. JANAY GAMBLE SECTION 007 9/27/2011 SOUTHWEST AIRLINES (LUV)

3. History  Southwest Airlines began on June 18, 1971 in Texas.  It started with 3 Boeing 737 aircrafts travelling between Houston, San Antonio and Houston  Today that number has increased to 550 aircrafts travelling between 72 cities.  Southwest is responsible for approximately 35,000 employees  Headquarters are located in Dallas, Texas

4. Southwest Airlines Top Executives Chairman, President, & CEO: Gary Kelly Principal: Charlene Walden Principal: Lloyd Durstuyft

5. Southwest Airlines Product List Flight-sells plane tickets Food-sells food on the flight Beverages- sells drinks on the flight Entertainment- sells movie for flyers to view on flight

6. Southwest Financials  Revenue from previous year:$13.54 Billion  Southwest revenue form 2009: $11.61 Billion  Stock Price (9/27/2011) :$ 8.53  52 Week Range Stock Price Range  $7.79-$14.37

7. Company Competitors  AMR Corporation  Known for American Airlines & American Eagle  Revenue from previous year: $23.08 Billion  Employees: 78,250  United Continental Holdings, Inc.  United Airlines and Continental Airlines recently merged  Revenue from previous year: $31.73 Billion  Employees: 86,000  JetBlue Airways Corporation  Revenue from previous year: $4.13 Billion  Employees: 12,948

8. Southwest Airlines Website Overview  On Main Page  Can Book Flight, Hotel & Car  Can also change flight  Can check flight status  Can check-in  Can join their Rapid Rewards program

9. For More Information  Southwest Airlines Website:  Southwest.com