1. “Stickiness” University of California Berkeley Extension pmcdermott@msn.com Copyright © 2010 Patrick McDermott “I once learned a sure-fire memory technique, but I’ve forgotten it.” Sticky, adj., 1. Likely to stick in memory. 2. Likely to encourage web surfers to stick (return) to an online attraction, such as a website or blog.

2. Atkinson, Mayer Atkinson, Cliff, Beyond Bullet Points: Using Microsoft Office 2007 PowerPoint® to Create Presentations That Inform, Motivate, and Inspire, Redmond: Microsoft Press (978-0-7356-2387-3 0-7356-2387-2), 2008. [Cliff, not Robert] Clark, Ruth Colvin & Richard E. Mayer, e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning, Second Edition, San Francisco: Pfeiffer (978-0-7879-8683-4), 2008.

3. Mayer’s Redundancy  In Beyond Bullet Points, Cliff Atkinson cites Mayer’s Redundancy Principle – “which states that people understand a multimedia explanation better when the words are presented as verbal narration alone, instead of both verbally and as on-screen text”.  He suggests placing only a full-sentence headline & a graphic on the slide, then recite from fully written, then memorized, notes.  Note this slide, and my style, is the opposite of Atkinson’s advice.

4. (Clark &) Mayer Do Not Add On-Screen Text to Narrated Graphics  If you are planning a multimedia program consisting of graphics (such as animation, video, or even static pictures or photos) explained by narration, should you also include on-screen text that duplicates the audio?  Based on research and theory in cognitive psychology, we recommend you avoid e-learning courses that contain redundant onscreen text presented at the same time as onscreen graphics and narration.

5. Mnemonic Mnemonic, named after Mnemosyne – The only English word that starts “ MN ” Column ends that way Why is the word that means “Easy to remember” so hard to remember? Dante Rossetti (1828–1882) Mnemosyne, 1881 Mnemosyne, Mother of the Muses Goddess of Memory & Forgetting ??????? Calliope, Clio, Erato, Euterpe, Melpomene, Polymnia, Terpsichore, Thalia & Urania

6. Pix to Fix (in memory) Memory trick says more bizarre the better The Spectrum “ROY, Go Bring in Violet!” ♪a ka sa ta ♪ na ha ma ya ♫ ra wa n ♬あ か さ た ♪ な は ま や ♫ ら わ ん ♪Sing to Frère Jacques! POW List – Must re-wind to re-play “A curious characteristic of many memory systems is that mnemonics work despite being (or possibly because of being) illogical or arbitrary.” — Wikipedia