1. By Brianna Bender and Cameron Larsen

2.  Personality: a person’s unique psychological makeup and how it consistently influences the way a person’s actions  Brand personality: set of traits people attribute to a product as if it were a person  Lifestyle: patterns of consumption reflecting a person’s choices of how one spends time and money

3.  New icon to guide consumer’s to healthy choices  Where will it appear? ◦ Walmart brands: Great Value & Marketside ◦ Walmart produce department ◦ Other companies

4.  Consulted government agencies, nonprofit organizations and health and nutrition experts  “The criteria are pretty strict, I’ll give them credit for that,” said Marion Nestle, NYU Prof

5.  Concerns: ◦ Marketing scheme?  Is it legitimate? ◦ Other companies criticized: Kraft, PepsiCo (misleading and deceptive packaging)

6.  Brand history ◦ Profit not people  Improvement ◦ More concern with well being of customers

7.  Improve consumer’s eating habits by ◦ Guiding with “Great for you” ◦ Lowering fruit/vegetable prices  Cutting supply chain cost ◦ Helping reduce healthy food prices

8.  Do you think Walmart has a chance at improving their brand personality?  For those who don’t stop at Walmart: Would you consider it?