1. E-Commerce Project Seventh Lecture Mohammed Antour t_mantour@svuonline.org

2.  Marketing plan  Components of marketing plan  Suggested links Lecture outline

3. Marketing plan Marketing plan is a highly detailed report which contains researches and reports, to be used by the company to assess the products situation or the company situation in general This kind of reports helps  The marketing department to revise the decisions taken and their effects on the company inside  The marketing department to revise and understand the markets both in and out to be work with  Set the objectives and goals for marketing to be applied  Get the needed finance for the future products

4. Marketing plan Usually we apply the marketing plans in one of the following cases  When we make a yearly plan within the firm general marketing plan  When we need to apply specific strategy for new products, new markets, or an attempt to solve strategic marketing issues from new working approaches  When we prepare for whole new business plan, then the marketing plan is one of its component, in order to get the needed financial support

5. Components of marketing plan The components of the marketing plan is differ according to its need, while its main out lines are  Vision and mission Set the goals from the existing marketing plan Set the goals from the existing marketing plan Get use from the vision and the goals to be coherence with the marketing plan goals Get use from the vision and the goals to be coherence with the marketing plan goals  Analyze the current situation Analyze the current products, and the targeted markets Analyze the current products, and the targeted markets Analyze the used distributing channels, and existing competitors Analyze the used distributing channels, and existing competitors Analyze the current financial situation, and the external environment Analyze the current financial situation, and the external environment

6. Components of marketing plan  The market polices, strategies, and goals Define the market strategies Define the market strategies Define the market goals Define the market goals Define the financial goals Define the financial goals  Market tactics Define the targeted markets, and the products Define the targeted markets, and the products Define the promoting tactics, and distribution channels Define the promoting tactics, and distribution channels Pricing your products Pricing your products

7. Components of marketing plan  Balance, performing analysis Define the subjected balance for your marketing campaign Define the subjected balance for your marketing campaign Performance analysis Performance analysis Application Application  Other objectives Internal factors Internal factors External factors External factors The research boundaries The research boundaries

8. Suggested links  http://en.wikipedia.org/wiki/Marketing_plan http://en.wikipedia.org/wiki/Marketing_plan  http://www.knowthis.com/principles-of-marketing- tutorials/how-to-write-a-marketing-plan/ http://www.knowthis.com/principles-of-marketing- tutorials/how-to-write-a-marketing-plan/ http://www.knowthis.com/principles-of-marketing- tutorials/how-to-write-a-marketing-plan/  http://www.quickmba.com/marketing/plan/ http://www.quickmba.com/marketing/plan/  http://www.morebusiness.com/templates_worksheets/bpla ns/printpre.brc http://www.morebusiness.com/templates_worksheets/bpla ns/printpre.brc http://www.morebusiness.com/templates_worksheets/bpla ns/printpre.brc  http://www.mplans.com/ http://www.mplans.com/  http://www.websitemarketingplan.com/strategy2/test/trea tment-a/home-a.htm http://www.websitemarketingplan.com/strategy2/test/trea tment-a/home-a.htm http://www.websitemarketingplan.com/strategy2/test/trea tment-a/home-a.htm

9. Thanks For Listening Questions