1. Random Thoughts on Web Usability and the W3C: A View from a Practioner’s Perspective Thomas S. Tullis, Ph.D. Senior Vice President, Human Interface Design Fidelity Investments tom.tullis@fidelity.com W3C/NIST Workshop on Web Usability November 4, 2002

2. 2 Outline Very quick background on Fidelity and our web usability work. Overview of four areas I think a W3C Usability Working Group could play a significant role: Usability of the W3C site itself Usability of the W3C guidelines documents Possible Usability Guideline document Helping set a Practical Usability Research Agenda

3. 3 Fidelity Investments The largest mutual fund company in the U.S. and one of the world’s largest providers of financial services. Managed assets of $732.4 billion. Fidelity offers investment management, retirement planning, brokerage, human resources and benefits outsourcing services to 18 million individuals and institutions. Some stats as of September 2002: 4.572 million online accounts $266 billion assets held in online accounts 70,955 online trades (buy or sell) daily, on the average

4. 4 Fidelity on the Web Some of our web sites and applications: For most individual investors Active Trader Pro SM For investment advisors and their clients For retirement plan investors And hundreds of internal apps and web sites

5. 5 Usability at Fidelity Fidelity’s senior management recognized the importance of usability over 9 years ago and funded the creation of: The Human Interface Design (HID) department A part of the Fidelity Center for Applied Technology. Fidelity’s Usability Lab Now in its third incarnation In downtown Boston Includes two permanent Labs and one portable

6. 6 Fidelity’s Usability Lab

7. 7 Our Web Usability Testing Conducted over 150 usability tests of Web sites or applications in the past 3 years. Typical usability test: About 6-8 representative users are brought in to the Lab, individually. They perform a set of realistic tasks using the site. We monitor where they get confused, make mistakes, etc, as well as task time and success.

8. 8 Usability of the W3C Site Maybe it’s just me, but whenever I go to the W3C site, I have a very hard time finding what I’m looking for. Even when I know it’s there! What about people who aren’t sure if something is there? Try doing a search on “usability” on the W3C site!W3C site

9. 9 Usability of the W3C Site Possible actions that a W3C Usability Working Group could facilitate: Do some user analyses– What are people who come to the W3C site looking for? Has a serious information architecture study been done for the site? Conduct a card-sorting study Do some usability testing– Perhaps start with some baseline testing. Study Search logs to see what people are looking for. And “hand-tune” search results to make the pages most appropriate for a search come to the top.

10. 10 Usability of the W3C Documents The first screen-full when you see a document: Is this the most important information, from the user’s perspective?

11. 11 Usability of the W3C Documents Most of the W3C documents themselves follow a relatively standard format. Has anyone ever done any user testing to verify if it’s a good format/approach? Need standard techniques for presentation/navigation (e.g., TOC, glossary, related documents, etc). It’s relatively easy to generate nicely formatted PDFs from HTML; what if users want that? There’s probably a reason that people like the Nielsen Norman Group sell PDFs of their reports rather than providing HTML versions.

12. 12 A Usability Guidelines Document? There are quite a few Web usability guidelines, style guides, etc, out there already, e.g.: NCI’s Research-based Guidelines IBM’s Ease of Use Guidelines IBM’s Ease of Use Guidelines Yale’s Web Style Guide Yale’s Web Style Guide And the various books What could the W3C add in this arena? A voice of authority and reason Capitalize on the NCI effort Empirically-based, not just someone’s opinion Tie-in with HTML implementation issues Information on how to measure Web usability?

13. 13 Web Usability Research Agenda The W3C could be a driving force behind developing a practical Web usability research agenda. There are huge numbers of Web usability issues that we just don’t know the answers to today, e.g.: Are frames evil or not? In what cases? What approaches to navigation work best in what situations? And a host of others

14. 14 Web Usability Research Agenda An example of some great practical Web usability research: Wichita State’s Software Usability Research Lab Wichita State’s Software Usability Research Lab And some industry groups (like mine) are doing practical Web usability research. But we need more. Perhaps a research agenda would help encourage others. Maybe include pointers to ongoing research in various areas?

15. 15 Questions/Comments?