1. Argument & Reasoning

2. According to Aristotle, ________, or the “art of persuasion” is "the ability, in each particular case, to see the available means of persuasion.” He described three main forms of rhetoric (persuasion): rhetoric

3. Three Forms of Persuasion _______: Appeal to ________. When the speaker is seen as trustworthy, knowledgeable, and ___________ in the audience, the audience will likely accept what the speaker says as true. ETHOScharacter interested

4. Acme Gizmotronics, the company that you've, has recently entered the World Wide Web! Now you can purchase our through the internet. Our gizmos, widgets, and thingamabobs can be shipped to you within minutes. All come with the that makes Acme the company that for it's gizmo needs. Our spokesperson, Mr. Coyote says "I've used Acme products for years. Their slingshots, rocket launchers, crowbars, pogo sticks, and power pills are the best around. And don't forget their high- powered dynamite! I buy everything from Acme. They are." trusted for over 100 years fine products quality famous lifetime guarantee the world depends on the company that I trust the most

5. Three Forms of Persuasion _______: Appeal to _______. P athetic or emotional appeals, persuades audiences by _________ the emotions. PATHOSemotion arousing

8. Three Forms of Persuasion _______: Appeal to ______. Logos refers to different systems of reasoning, working together to persuade an audience. LOGOSreason

9. Three Types of Reasoning 1. _________ Reasoning: From general to specific. These types of arguments are called __________ and are proven by analyzing the claims: A. All men or mortal B. Socrates is a man C. Therefore, Socrates is mortal Deductive General Spec True Syllogisms

10. Deductive Reasoning Not all syllogisms give true conclusions. A. All cats are mortal B. Socrates is mortal C. Therefore, Socrates is ____ When we use deductive reasoning in normal conversation, we usually use an __________. Enthymemes allow the audience to supply the “_____________” evidence to support the claim. True False enthymeme common-sense a cat

11. Deductive Reasoning Enthymemes simplify the syllogism to two steps: Ex. Connie is a cheerleader, therefore Connie is very popular. A. Connie is a cheerleader B. ____________________ C. Connie is very popular True ? ? Cheerleaders are popular

12. Deductive Reasoning Questions to ask about Deductive Arguments:  Is the General Statement True?   Is the Specific Example True?   Does the Specific Example apply to the General Statement? Are Cheerleaders popular? Is Connie popular? Is it because she is a cheerleader, or for other reasons? Is Connie a Cheerleader?

13. Three Types of Reasoning 2._________: Reasoning from specific to general. We use inductive reasoning all the time, however, it does not provide ________, but only _________. Inductive Spec General certainty probability

14. Inductive Reasoning Ex. Evidence: Conclusion: Questions: I met 5 people from Conroe, they were all mean. People from Conroe are mean. Are there enough examples? (you only met 5 people) Are the examples typical? (anything unusual?) Are there important exceptions, or special cases? (at doctor’s office / dentist?)

15. Inductive Reasoning Ex. Evidence: Conclusion: Questions: The sun has risen every day for the past year. The sun will rise tomorrow. Are there enough examples? (365+) Are the examples typical? (Yes, usual occurrence) Are there important exceptions? (none foreseeable)

16. Three Types of Reasoning 3. _____________: All effects have a specific cause. CAUSE - - -> - - -> - - -> EFFECT Ex1. Evidence: Conclusion: Questions: Cause & Effect Jane studied for hours. She will get an “A” on the test Is the Cause connected to the Effect? Will studying for hours ensure an “A”?

17. Cause & Effect Ex2. Evidence: Conclusion: Questions: As the sale of ice cream increases, the murder rate goes up. Eating ice cream causes murder. Is the Cause connected to the Effect? Could there be another explanation? i.e. More ice cream is sold in the summer when it is hot, heat causes tempers to flair, etc.

18. Types of Faulty Reasoning ________________: Vague and general statements that cannot be ________ or _________. Ex. “Pepsi is the best soda.” ____________: Pilling up information about an ____ without much ______. Ex. “Join the Army. You’ll meet new people, go different places and can even get a college education.” Glittering Generality Card Stacking disprovenproven backingidea

19. Types of Faulty Reasoning _______________: Everyone else is doing it, ____ should do it also. Ex. “We are all going to the party, you don’t want to be left out.” _________________: An endorsement by someone who is ___________ from the product / idea. Ex. George Foreman endorsing Meineke mufflers. Bandwagon Appeal Unrelated Testimonial you disconnected

20. Types of Faulty Reasoning ___________: Attacks the person rather than the idea. (___________) Ex. “Oh yeah, well I have a better class average than you do.” Name Calling Ad Homenim

21. Analyzing Your Audience Supportive Audience - an audience that likes the speaker and what the speaker has to say. This audience is willing to support and promote a speaker's ideas. Uncommitted Audience - an audience that is neutral (or has not made up its mind)about the speaker's topic

22. Analyzing Your Audience Indifferent Audience - an audience that is apathetic or disinterested in the speaker and his topic. Captive Audience - an audience that has been forced to be in attendance Opposed Audience - an audience that is hostile to the speaker or the speaker's topic