1. The European Arena Jos de Lange Media Cybernetics Picture Colloseum

2. Maps of Europe through history

3. United States of Europe? Every country/region has it’s own strong links into history Different laws/constitutions Different Languages East / West economic divide North / South cultural divide

4. Factors Influencing Europe to date Fall of the Wall Introduction Euro (and it’s exchange rate) EU expansion to the East Controlled inflation Social Systems

5. Pop: 127 mln Gdp/cap: 28k Pop: 293 mln GDP/Cap: 38k Pop: 457 mln GDP/cap 26k

6. GDP CountryPopuationGDP Growth expectationGDP per capita Norway52.737,700 Switzerland72.232,800 Denmark62.531,200 Austria82.430,000 Ireland45.029,800 Belgium102.329,000 Netherlands161.828,600 UK602.527,700 Germany831.827,600 France612.327,500 Finland52.627,300 Italy581.926,800 Sweden92.526,800 Spain402.922,000 Greece113.019,900 Portugal112.218,000 Czech Rep103.415,700 Hungary103.713,900 Poland395.111,000 Latvia26.010,100 Russia1446.68,900 Bulgaria85.27,600 Romania225.06,900 Turkey695.06,700 Ukraine486.05,300 Euroland 308 1.8 26,000 EU4574.425,700 Japan1272.328,000 USA2933.537,800

7. GDP Population (mln) Expected GDP Growth 2005GDP/capita 2004 Scandinavia252.630,750 UK/Ireland64428,750 Benelux27337,567 Greater Germany982.130,133 France612.327,500 South Europe1202.521,675 Eastern Europe3075.010,769

8. Difference Americans and European European needs discussions before decision European work based on consensus and compromise Personal relationships more important then product

9. Head Quarters

10. Roper Industries Offices

11. General Issues with interantional distribution from the USA Cultural differences Language Virtual sales/support teams Reliability on individual relationships Us – Them threat Allocation profit

12. Strengths in Europe Knowledge Region Big internal economy Mature and developing markets together –Roper Strong sales force Local presence with good relationship management

13. Weakness in Europe Currency fluctuations Slow growth economy –Roper Major competition base especially in Life Science (cameras, software, microscopy) No microscope alliance Confusing Dealer Channel vs Direct Sales No Roper Ind marketing direction/offices

14. Opportunities in Europe East Europe Research market –Roper Collaboration in distribution channels Expansion Shared sales force –Photometrics & Princeton –Media Cybernetics & Qimaging –Photometrics & Qimaging OEM

15. Threats in Europe Slow down Economy Instable social system (aging population) –Roper East European Competition Camera/Software alliances in the microscopy channel

16. Conclusions World wide strategies with European adjustments Be represented and viewed as European company in Europe (establish Roper Ind Headquarters) Optimizing and developing collaborations between synergies of companies/products

17. Picture Arche de Thriomph