1. System Gamification William Volk CCO, PlayScreen, LLC

2. What is Gamification? The use of Game Play elements to improve adoption, engagement and retention.

3. Why Gamification? 2x to 10x improvement in metrics. We are wired for it. “Gamification at it's core is about fun, rewards and social connections. It has the opportunity to connect people in ways never seen before.” - Gamification.org Make the dull less DULL!

4. Why Gamification (2)? 5.93 Million Years in World of Warcraft. 10,000 hours of gaming by age 21. Games immerse us in “Blissful Productivity.” Solve major problems - “World Without Oil.” – From TED: Jane McGonigal: Gaming can make a better world

5. Case Study: Speed Camera LotterySpeed Camera Lottery Photo all drivers. Distribute collected fines to ‘good’ drivers. Average speed dropped from 32 to 25 kp/h. (TheFunTheory.com)

6. Case Study: Bottle Bank ArcadeBottle Bank Arcade Make recycling bottles an arcade game. In one evening, used by 100 people. Normal recycle bin used only twice. (TheFunTheory.com)

7. Case Study: Magnum Ice CreamMagnum Ice Cream In 3 days was the most tweeted URL globally. 1 million uniques in 3 weeks, no media spend. Users spend 5 min on average. 250k FB shares.

8. What do we mean by ‘Game’? Games have evolved beyond win/lose. Sometimes you just want to have a element. Elements: – Achievements – Goals – Social – Scoring – Tasks?

9. Achievements Not a new idea. Give people positive feedback. Integrate with Social Networks. – Post to Facebook and Twitter.

10. Goals Give people direction. MyPlate’s “calories per day”. Farmville’s crop growing.

11. Social Aspects Parallel Play – We play together, but not against each other. Competitive Play – We play to win (Bejewled Blitz). Cooperative Play – We work together to achieve our goals (help me with my farm).

12. Workifcation? (Grind Games) Games are becoming more like work. Play is about 'tasks’, not the traditional elements. Players awarded with achievements, bragging rights, virtual currency. How does this apply to Gamification?

13. Getting Started Game or Game Elements? Platform. Discovery and Social Network. Amateurs Copy … Professionals?

14. The Design Process Concepts. Paper Prototypes. Throw Away Code. Play Testing.

15. The Development Process Design Document. Agile? Producers and Project Management.

16. Gamifcation and HTML5 Mobile, Facebook, Tablets? Most of the games are not ‘arcade’. Facebook apps evolving to HTML5. See acquisitions for proof. – Zynga bought Dextrose AG. – MafiaWars goes HTML5

17. Final Thoughts Where is this going? What does it all mean? The $1000 handbag and virtual goods. Demographics are broad - Who’s playing? Real World Rewards? Opportunities: Education, Health and Finance.

18. We’re Hiring! Programmers, Producers and Artists Florence Oregon Studio