2. Why Are We Here? Merging Digital to Print:

3. The Two Truths of Print Marketing Print delivers… Content, Offer, or Experience Print producers seek to… Slow depreciation or Find new ways to grow

4. Our Discussion Mission Statement We will discuss: The value of establishing and streamlining the integration of print and digital. Examples and opportunities to integrate print and digital.

5. What Is a Mobile/Digital Interaction Interactive Print: Quick Response Codes (QR) Invisible Watermarking Text messaging & keywords (SMS) Image Recognition (IR) Augmented Reality (AR) Social Hashtags (#Beauty) Near Field Communications (NFC) Geo-location & Time-based filtering: Location services Geo-targeting Time & day-parting iBeacon and in-store activations

6. Exciting News in Digital NFC Mobile Device penetration Android Windows Blackberry iPhone6 (for use only on Apple Pay) Virtual Reality GoPro entering consumer VR Shazam 500 million people Partner in interactive print 6

7. Integrated Print Marketing Process Map A Redeemable, Discount, or Other Offer High- Quality Engagement High- Quality Engagement Favorable Product- Sample Experience Retail Sales Mobile or Digital Interaction Consumer Seeks Retailer Mailbox Print Disrupts and/or Engages Call-To-Act Marketer’s R.O.I. Provides Valuable Data and Metrics

8. Our Focus of Discussion Today A Redeemable, Discount, or Other Offer High- Quality Engagement High- Quality Engagement Favorable Product- Sample Experience Retail Sales Mobile or Digital Interaction Mailbox Print Disrupts and/or Engages Call-To-Act Marketer’s R.O.I. Provides Valuable Data and Metrics

9. Establish a Higher Quality Engagement Opportunities for Print and Digital Integration:

10. High-Quality Brand Engagement “Immediately Disrupt the Senses at the Mailbox” Scented Products Scented Varnish Custom Inks Metallic Neon Pastel Chrome Inks (Patent) Custom Coatings Spot Coating Technique Two-Sided / Two-Hit Technique Grit UV Coating Soft-Touch Coating Textured UV Coating Raised UV Coating Glitter UV Coating Chrome UV Coating Glow In the Dark UV Coating Scratch Off Coating Writeable UV Coating Rubber UV Coating Pearlescent UV Coating

11. High-Quality Brand Engagement “Engage With Hands-Free Video and Digital Content” The Quad decibel enhancer is patent-pending.

12. High-Quality Brand Engagement “Take a Test-Drive With Virtual Reality” VIDEO: Product Assembly (in high-speed) The Quad VR Viewer onsert is patent-pending.

13. High-Quality Brand Engagement “Take a Test-Drive With Virtual Reality” VIDEO: Volvo XC90 Virtual Reality Experience This video and its contents is not property of Quad/Graphics and intended for educational use only.

14. Connect A Consumer With A Product Sample Experience Opportunities for Print and Digital Integration:

15. Favorable Product-Sample Experience “Find the Perfect Paint, Without Leaving Home” Quad/Graphics’ Promo Pocket

16. Favorable Product-Sample Experience “Bring the Showroom to the Living Room” This video and its contents is not property of Quad/Graphics and intended for educational use only. VIDEO: Ikea Augmented Reality Furniture Catalog

17. Favorable Product-Sample Experience “Product Sampling Delivered to the Mailbox” A two-page polybag onsert on board- stock contains a pop- up “well” for product samplers to drop and adhere into. The Quad Promo Page is patent-pending

18. Streamline the Path to Purchase With A Promotion Opportunities for Print and Digital Integration:

19. A Redeemable or Other Promotional Offer Heavy digital coupon users shop 47% more often than the average shopper. "Digital Coupon Redeemer: Shopper Trends“ 27% of millennials indicated they are using more mobile coupons Valassis “Purse String Survey”

20. A Redeemable or Other Promotional Offer 20 Personalized gift-cards allow marketers to accurately target consumers. Removable cookie-shaped card is a call-to-action for free cookies at the hotel chain.

21. A Redeemable or Other Promotional Offer “Editorial Could Be Retailer” VIDEO: Redbook “Beauty Buys Under $25” Integrates to Retail Site

22. In Summation Merging Digital to Print:

23. Key Takeaways The most lucrative print marketing offers a high-quality experience. After a quality print experience, a mobile or digital interaction allows consumer to respond. This creates new retail opportunities and offers valuable data for continued communications.