1. Create Your Own Spoof Ad

2. The 8 Steps to Creating Spoof Ads
Communication Objective
Target Audience
Format
Develop the Concept
The Visual
The Headline
The Copy
Mistakes to Avoid

3. Communication Objective
This is the most important step
It sets the stage to develop the entire ad
The key element “What is your message?”
Example: Eating Rutabagas is Cruel!
Your entire ad should focus on this objective

4. Target Audience Who is the message for?
What age group? Or demographic?
Examples: children, teens, high income earners, athletes, etc.

5. Format
Poster
Flyer
Newspaper ad
Pamphlet
Magazine

6. Develop the Concept The main idea to express in the ad
Good concepts can be used in other similar ads
The concept includes the Heading (title), the visual (picture) and the copy (other text)

7. The Visual Should be interesting Should be relevant
Should be at least half of the space used for the ad

8. The Headline
Keep it short, sweet and to the point so people will read it
Make it memorable so it will stick in people’s minds
Example: “Just Do It!” - from Nike ads

9. The Copy
Copy is other words on the page to further explain things in or about the ad
It may include facts or definitions
It may be the main point you are trying to get across

10. Mistakes to Avoid Avoid clutter – less is more
Avoid chaos and confusions – keep it simple
Keep the message clear – people shouldn’t have to guess what it is about
NEVER have spelling mistakes – they will become the focus of the ad and take away from your objective