1. Contact Us: For more information on this or any other TownNews.com product, contact your Regional sales manager. Main TownNews.com Office: 800-293-9576 E-mail: info@townnews.cominfo@townnews.com 9.14.09 Building BLOX for your online future. Townnews.com: Helping newspapers build their online future! Self-Service (or nearly self-service) Revenue Tools April 15, 2010 Webinar David Sutton Regional Sales Manager TownNews.com

2. What are “self-service revenue tools”? Website features allowing users to… create, submit, populate, sponsor, participate in, and they generate revenue. They require minimal effort on the part of the newspaper. Oh yes, and they have to provide value to the customer too.

3. Online Classifieds

5. In March, 2009, 53.8 million unique visitors visited a classified website. 42.4 million of those visited CraigsList. craigslist

6. AdOwl Stand-alone site that allows users to: choose from multiple “packages” print & online, or print only, online only create their own classified ad add photos and attention getters schedule their ad pay for their ad Benefits: ease of use can utilize AdOwl when they want to users tend to compose longer ads by themselves frees up newspaper staff time Qctimes.com

7. Classified ads submitted via email form More simple but still saves time and effort Can still provide secure credit card transaction Classified ads via email form but with no payment – call the customer back and get payment information over the phone.

8. Sponsorships Logo sponsorships: weather sports photo galleries calendars local news most popular stories video sections business news school news entertainment blogs reader polls You get the picture.

9. TopAds high profile ads rotate images & ads place anywhere on your site advertiser can update their own content

10. Selling products photos umbrellas books t-shirts

11. Contests monthly photo contests video contests dogs, pets, kids, classic cars, ugliest tennis shoes, photo captions, etc.

12. National Advertising DotConnect Media national, regional and local ad campaigns professional ads promotes website as an ad vehicle use for unsold space

13. Special Sections up-sell print sections online professionally displayed table of contents articles vs ads create PDFs and that’s it

14. Outside sales team – Sales SWAT help train your sales staff make calls with them call on prospects too

15. Other suggestions: post marketing materials online monthly email to customers and prospects

16. Contact Us: For more information on this or any other TownNews.com product, contact your Regional sales manager. Main TownNews.com Office: 800-293-9576 E-mail: info@townnews.cominfo@townnews.com 9.14.09 Questions? Please contact your regional sales manager. Phone: 800-293-9576 E-mail: info@townnews.com Questions?