1.  The average person is exposed to more than 2,000 ads per week ADVERTISING

2.  1. Pick a magazine of your choice and select an ad that appeals to you  2. What is the ad selling?  3. What draws you to the ad?  4. What does the ad show?  5. How is product displayed?  6. Why is it appealing?  7. Why is it in this magazine?

3. 1.How many readers? 2.How many of these readers are men? 3.What age catergories does the audience profile identify? 4.Why does the audience profile specify the income level of readers?

4.  Promotional Advertising Promotional Advertising  create interest in product  intro new product/business  explain product  support selling  create new mkt.  YouTube-Emmy 2010 YouTube-Emmy 2010 Best Commericals  Institutional Advertising  create favorable impression for business  co. role in community  public issues  environment  public health  Education  Institutional Ad Samples Institutional Ad Samples

5.  Newspapers  Magazines  Direct mail  Signs  Billboards  Written Form  Oldest form of Adv.

6.  Advantages  large readership  known circulation  easy to target mkt.  cost is low  ads are timely  Disadvantages  some wasted circ.  limited life  quality is poor compared to mags. STLTODAY.COM

7.  Advantages  Target mkt. easily  read more leisurely  better quality/print  longer life span  Disadvantages  lower target geographically  more expensive  not as timely

8.  Advertising sent by businesses directly through the mail to prospective customers.  Good form of advertising  Main disadv. - thought of as “Junk Mail”

9.  Nonstandardized - used by local firms at their place of business or pay rent to off-site locations  Standardized - signs placed near highly traveled roads 22 Good Billboards

10.  Posters - Preprinted sheets put up like wallpaper 3-4 X’s per year.  Painted Bulletins - painted every 6 months.  Spectaculars - ads with moving parts/lights in high traffic areas Popular but difficult to justify concern over too many/ environment

11.  Directory Advertising  telephone dir.  yellow pages  low cost  widely used  updated often  Transit Advertising  public transportation  buses  trains  subways  airline terminals  captive audience  economical  may be defaced

12.  Radio  Television

13.  Advantages  easy to target audience  messages changed easily  mobile  Disadvantages  short life span  competition for target audience  listeners easily distracted

14.  Advantages  Creative  believe what they see  more personal/home  reach mass audience  special themes  Disadvantages  very expensive  audience size not always known  commercials/nuisance

15.  Either Email or World Wide Web  Still small part of overall advertising $ spent, but growing steadily  Impression- is a single appearance of an ad on a computer user’s screen  Electronic direct mail- sent via email  Mostly used with pre- qualified groups of people (opt-in email- customer authorizes)  Most cost effective  Easy to update  Easy to personalize  Includes: Emails, banner pop ups, and social media

16.  Most online ads are banner ads  Can come in all shapes and sizes but norm is rectangle  Interstitital Ads- TV spots that pop up between web pages and are streamed either live or on demand.  Viewer must click on ad to activate What works best:  Bold colors  top of page placement  Animation  calls to action  Limited frequency exposure Response rate is 1%

17.  Also called giveaways or advertising specialties  Relatively inexpensive  Useful items featuring company name, brandmark, and message  Practical = more successful  Common items:  Hats  Calendars  Pens  Shirts  Distribution is key to success  Example: Nature Valley Granola Bars giveaway granola bars at Vail Ski Resort at Snow oasis during spring break

18. Introduction to Social Media Power Point

19.  Reach the greatest number of customers for the lowest cost per customer.  Opportunity for illustration  opportunity for an adequate selling message  flexibility for changes  opportunity to sell product  excitement  fit the image of business/product  cover targeted geographical area