1. Examining Ads and Reviewing Appeals: Apple Advertisements

2. Block 6: White Board Block 6: White Board Selen-- Sitney Gene--James--Isael Sequiyia—Michael--Marisol Felecia—Daniel--Layla Malaysia--Miranda -- Alejandro Alejandro –Angel C Angel R—Anthony--Deja Azuree--Glendi

3. Block 7 seating Chart White Board Miya Jon Alan Richard Shenida Demetrius Joseph Troy Ozzy Mario Aziel Kylee Mandi Dante Ramon Cameron James Alvaro

4. Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. SMART (Participation) Grade (5 min) What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely Each day YOU will decide the grade you deserve.*

5. Do Now (5 min) What is an advertising appeal? It is an advertising request.

6. Examining Ads and Reviewing Appeals: Apple Ads Activity 1.17

7. 1.Do Now (5 min) 2.Objectives (1 min) 3.How do advertisers try to influence you? (5 min) 4.Preview Advertisements (5 min) 5.Analyze advertisements in groups (20) 6.Types of Advertising Appeals (15 min) 7.Closing (1 min) 8.Exit Slip (5 min) 9.Participation Grades (3 min) Agenda

8. Objectives (2 min) Language (How you will master the knowledge) By: 1.Discussing the advertisements in class and filling out a worksheet 2.Taking notes on SpringBoard Content (The knowledge you’ll master today) SWBAT: 1.Create rough draft classroom norms for 10 different situations 2.Create class-wide final-draft classroom norms for 10 different situations 3.Define the word “norm” and explain why it is important to have norms Content (The knowledge you’ll master today) SWBAT: 1.Analyze the appeals in advertisements 2.Define common advertising appeals

9. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 1977

10. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 1983

11. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 1984

12. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 1997

13. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 1998

14. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 1998

15. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 1999

16. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet 2001

17. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

18. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

19. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

20. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

21. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

22. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

23. Preview Advertisements (5 min) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet

24. Analyze advertisements in groups (20) Objective: SWBAT: Objective: SWBAT: Analyze appeals in advertisements by discussing the advertisements in class and filling out a worksheet Choose one of the ads and please fill out the worksheet!

25. Types of Advertising Appeals (Requests) (15 min) Objective: SWBAT: Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard p. 71

26. Types of Advertising Appeals (Requests) (15 min) Objective: SWBAT: Objective: SWBAT: Define common advertising appeals by taking notes on SpringBoard p. 71

27. Closing (1 min) Content (The knowledge you’ll master today) SWBAT: 1.Create rough draft classroom norms for 10 different situations 2.Create class-wide final-draft classroom norms for 10 different situations 3.Define the word “norm” and explain why it is important to have norms  Did you master the following objectives? Language (How you will master the knowledge) By: 1.Discussing the advertisements in class and filling out a worksheet 2.Taking notes on SpringBoard Content (The knowledge you’ll master today) SWBAT: 1.Analyze the appeals in advertisements 2.Define common advertising appeals

28. Exit Slip (5 min) What is a bandwagon appeal?

29. Your 5-point daily participation grade is based on CLA’s core-values: CLA Students are S.M.A.R.T. SMART (Participation) Grade (5 min) What do you deserve today? *One point for each core-value (5 points possible each day). I reserve the right to change these grades. S = Self-Controlled M = Motivated A = Accountable R = Respectful T = Timely Each day YOU will decide the grade you deserve.*