1. ADVertising History

2. First Newspaper Ad in the Boston Newsletter for …
1704
First Newspaper Ad in the Boston Newsletter for …

3. 1724
Ben Franklin develops BOLD type and graphics for his Pennsylvania Gazette

4. First Ad agency begins to buy up Bulk advertising in newspapers
1841
First Ad agency begins to buy up Bulk advertising in newspapers

5. First modern ad agency designs actual promotions for its customers
1875
First modern ad agency designs actual promotions for its customers

6. 1908
Henry Ford implements the assembly line to mass produce his Model T and spurs need for more advertising

7. 1914
FTC is created to monitor print advertisements in magazines and newspapers to assure truthful marketing

8. 1924
Alfred Sloan develops the Cadillac and promotes it with the slogan “A car for every purse and purpose” which distinguishes the Cadillac as a car for the wealthy

9. 1931
Proctor and Gamble: first company to create their own in-house ad agency

10. 1950s
TV advertising explodes One company – Hazel Bishop Lipstick increases sales in two years from 50,000 to 4.5 million due to their television ads

11. 1960
Bill Bernbach’s company launches the anti-ad campaign for the Volkswagen beetle ushering in a new era of ad agency creativity. It also is the inspiration for Mad Men

12. Tobacco ads on tv and radio are banned
1971
Tobacco ads on tv and radio are banned

13. The Cola Wars between Coke and Pepsi begin with the “Pepsi Challenge”
1975
The Cola Wars between Coke and Pepsi begin with the “Pepsi Challenge”

14. 1988
Joe Camel ad campaign begins and leads to a shift from 1% to 33% of the youth market for smokers

15. 1996
First year that spending on TV advertising is more than newspaper ads. TV continues to dominate although digital advertising has seen the largest gains.

16. 1998
Tobacco court settlement to pay for damages and legal ruling to ban billboard ads

17. Digital Advertising
Online advertising revenue tops 10 billion for the first time in 2005

18. Super Bowl Ads now cost over 3.5 million for a 30 second ad
2013
Super Bowl Ads now cost over 3.5 million for a 30 second ad