1. www.engineersportal.in

2. Online ads market share www.engineersportal.in

3. How big is Google? Google have approx $60 billion in the bank and generated approx $16 billion alone in 2014. Google generate almost 96% of its revenue from advertising. Google’s market cap is greater than that of… –D–Disney Includes ABC, ESPN, theme parks, and Pixar, –V–Viacom Includes CNBC, UTV, MTV, Nickelodeon www.engineersportal.in

4. How google make $ Companies like Google that serve out ads into your browser window get paid by the client companies featured in those ads How is online advertising paid for? –C–Cost per click (CPC), or –C–Cost per thousand impressions (CPM), or –N–Negotiated price for fixed time period E.g., paying $2,000 per week to a website for having my company’s banner ad at the top of the website www.engineersportal.in

5. Google Advertisement methods Google Use 3 methods to publish ads and generate revenue: 1)Google AdWords 2)Google Admob 3)Google AdSense www.engineersportal.in

6. Google AdWords is an online advertising service It places ads at top, bottom or beside the list of search results The choice of placement of your Ad depends on money you paid. It is Google’s main source of revenue Total advertising revenue is approx USD $40 billion in 2012 Google AdWords www.engineersportal.in

7. ORGANIC PAID Paid vs. Organic (natural) search www.engineersportal.in Suyash Nolkha [www.suyashnolkha.webs.com] Arya-CS

8. www.engineersportal.in Desktop View

9. AAdmob is a mobile advertising company. LLaunched in 2006 GGoogle purchased admob in 2009 in $750million HHeadquarter is California, USA UURL : www.google.com/ads/admob OOffers advertising on Android, iOS, windows, etc…. Google admob www.engineersportal.in

10. Google AdSense oAoA online advertising portal for sites oIoIt provide dynamic ads of texts, images or GIF files oIoIn order to register we have to create a google AdSense account and register for it oIoIn 2014, google earned US $3.4 billion (22 % of its total revenue) through google AdSense oGoGoogle owns a share of 69% in total market share oLoLets see an example of account and Ad www.engineersportal.in

12. Desktop View

13. www.engineersportal.in