1. 1 Bill Rose, President WJR Consulting, Inc. Entertainment Networks Two World Views Entertainment Networks Two World Views

2. © 2009 WJR Consulting Inc. 2 [ In-Stat, Nov.’05 ] Industry Trend

3. © 2009 WJR Consulting Inc. 3 Today’s Entertainment Rack HTS Component1 VCR Video1 HD Satellite STB DVI HDTV IP STB Component2 Media Center PC VGA Video3 Cable STB PVR Video2

4. © 2009 WJR Consulting Inc. 4 Problem 1 Many Consumers Can’t Connect Their Entertainment Devices

5. © 2009 WJR Consulting Inc. 5 Problem 2 Once Connected, They Can’t Operate Them

6. © 2009 WJR Consulting Inc. 6 FACT Reliable and High Quality A/V Entertainment in the Entertainment in the Living Room is a Given

7. © 2009 WJR Consulting Inc. 7 The $$Billion Question Will Home Networks Fix the Problem OR Make it Worse?

8. © 2009 WJR Consulting Inc. 8 Requirements for Networking Entertainment High Definition + Trick Play High Definition + Trick Play FFD/RWD/PauseFFD/RWD/Pause Share Resources – DVR, DVD, STB… Share Resources – DVR, DVD, STB… Lower System CostLower System Cost Simplify the Experience Simplify the Experience Reliable – No “blue screen of death” Reliable – No “blue screen of death” Guaranteed QoS ALWAYS !! Guaranteed QoS ALWAYS !! Streaming (real-time delivery) Streaming (real-time delivery)

9. © 2009 WJR Consulting Inc. 9 Networked Entertainment The PC/IT Perspective HDTV HTS VCR HD Satellite STB IP STB PVR PC Home Network Cable STB Or IPTV

10. © 2009 WJR Consulting Inc. 10 Networked Entertainment The CE Perspective Entertainment Network PC Network HDTV HTS VCR HD Satellite STB IP STB PVR Media Center PC Cable STB Or IPTV

11. © 2009 WJR Consulting Inc. 11 What’s The Difference? Export PC Experience to the TV Export PC Experience to the TV Connect Everything to EverythingConnect Everything to Everything OR OR Keep Entertainment Entertaining Keep Entertainment Entertaining Separate But Connected NetworksSeparate But Connected Networks

12. © 2009 WJR Consulting Inc. 12 Take Away Keep the Entertainment Network Separate From But Connected To the PC/IT Network

13. © 2009 WJR Consulting Inc. 13  Personal Content flows everywhere  Commercial Content restricted to SECURE AV network Secure Content Sharing Share Store Control View Digitally Connected Commercial Content Separate But Connected Personal Content

14. © 2009 WJR Consulting Inc. 14 For More Information Bill Rose: communications@WJRConsulting.co m communications@WJRConsulting.co m communications@WJRConsulting.co m CEA: www.ce.org www.ce.org HANA: www.hanaalliance.org www.hanaalliance.org DLNA: www.dlna.org www.dlna.org